Business Studies for Dummies - (For Dummies) by Richard Pettinger (Paperback)
About this item
Highlights
- Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
- About the Author: Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London.
- 416 Pages
- Business + Money Management, Management
- Series Name: For Dummies
Description
About the Book
"This edition first published 2013"--Title page verso.Book Synopsis
Your hands-on introduction to modern business and business educationWhether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
- Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
- The perfect study companion for students
With Business Studies For Dummies, you'll be one step ahead of the competition--at university and on the job.
From the Back Cover
Learn about:
- Organisational structures and stakeholders
- Accounting and finance, marketing and publicity
- Human resources, management and leadership
- The role of technology in businesses today
Stay a step ahead of the competition - at university and on the job
Whether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme - from business start-ups to analytics, human resources to finance and accounting and more.
Open the book and find:
- A bird's-eye view of different types of business organisations
- How great products and services are created
- Traditional and up-to-the-minute marketing strategies and tools
- Insights into the behavioural issues that can make or break a business
- An explanation of the critical role technology plays in business
- Priceless tips on how to succeed in business school
- Activities for broadening your knowledge and understanding
About the Author
Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.
