Career and Corporate Cool - by Rachel Weingarten (Hardcover)

Book Synopsis

"Weingarten provides entertaining and intelligent insights as well as a valuable, and very cool, ? read."
--Gerry Byrne, Chairman and founder, The Quill Awards/The Quills Literacy Foundation and Senior Advisor, Parade Publications and Nielsen Business Media

"You no longer have to be part of the Old Boy's Club to succeed in business-you just have to know how to navigate the terrain. With a sense of humor, hard-earned wisdom, and practical advice, Weingarten?redefines the rules of business in Career and Corporate Cool."
--Georgette Mosbacher, CEO, Borghese Cosmetics

"In Career and Corporate Cool, Weingarten, known for her unique way of blending philanthropic ideals with business needs, shares her advice and humor on?all things business-from networking, communication, and interaction to fashion, beauty, and overall style for every aspect of your career."
--Elizabeth Woolfe, Program Director, Fashion Targets Breast Cancer/Council of Fashion Designers of America

"Reading Career and Corporate Cool was like getting sage advice from a wise and witty best friend. While it is a must-read for anyone just starting their career path, it is equally relevant for grizzled corporate veterans as well."
--Keith Nowak, Media Relations Manager, Nokia

"Rachel's insights are funny AND informative! Prepare yourself for a fun read."
--Susan Safier, Vice President, Product Placement, 20th Century Fox

"Career and Corporate Cool is filled with juicy insights and laugh-out-loud moments. Weingarten has cleverly captured the essence of an elusive commodity-now that is cool!"
--Jillian Kogan, Director, MTV Production Events & Concert Services

From the Back Cover

career and corporate cool(TM)

Imagine if life came with a handbook to help get you through just about every potentially awkward, stressful, or over-the-top situation, with humor, grace, and dignity intact. Life doesn't come with a handbook--but now business does. In Career and Corporate Cool(TM), style and marketing maven Rachel Weingarten defines and details the elements necessary to succeed and stand out in the modern work environment. It's filled with witty and user-friendly advice on building your personal brand equity in the business world while staying true to yourself. A hybrid of business and style, it's a cheat sheet for your professional life, with fun and helpful anecdotes from people who've been there.

While an off-color joke generally won't play in a cubicle environment, it can be a job requirement for a professional comedian. Fortune 500 companies tend to frown on perceived sexual harassment in the workplace while massage therapists touch naked strangers on a daily basis. Career and Corporate Cool helps you understand not only what's appropriate and acceptable in your own work environment, but how best to translate and incorporate your personal style into the accepted mix.

Proving that smart business and great style aren't mutually exclusive, Weingarten covers topics that help you define and refine crucial elements of your professional persona:

Communication Skills--from the basics to the personalized details that get you noticed

Networking--which contacts are worth pursuing, and how to initiate, create, and maintain relationships

Fashion, Beauty, and Grooming Advice--translate your day-to-day look to a polished style that best suits you

Quizzes and Worksheets--to help you evaluate your cool quotient

Business Etiquette--social rules and tools to ease you through every situation

Gender Differences in the Workplace--navigate the differences between male and female work styles

Advice from Experts--learn from their successes and failures

For most people, careers happen in the daytime while cool is for after hours. With common sense and a sharp sense of humor, Weingarten helps you add effortless cool to all elements of your work life. Career and Corporate Cool is a must-have reference manual for the desk set.

Review Quotes

About the Author

RACHEL C. WEINGARTEN is President of GTK Marketing Group, LLC, which creates and implements brand strategies, promotions, and high-profile events for the fashion and entertainment industries. She's transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on marketing and trends who is regularly quoted in The New York Times, CNN.com, The Washington Post and many others, as well as a business and lifestyle writer whose work has appeared in Fortune, Fortune Small Business, USA Weekend, Men's Health, Brandweek, and many other publications. She is also the author of Hello Gorgeous! Beauty Products in America '40s-'60s. Visit www.careerandcorporatecool.com for more information.