Celebrity Bromance and Comradery Capital in Asia - (Asian Celebrity and Fandom Studies) by Celia Lam & Jackie Raphael-Luu (Hardcover)

Book Synopsis

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asiademonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

About the Author

Celia Lam is professor of media and cultural studies at the University of Nottingham Ningbo China. Her research interests focus on popular culture with an emphasis on celebrity and fan studies. Her current research explores the construction and utilisation of commodified celebrity dynamics. Her latest book is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022) co-authored with Jackie Raphael-Luu.
Jackie Raphael-Luu is senior lecturer in advertising at the London College of Communication, University of Arts London. Her research interests focus on celebrity studies, sustainability, the environment, activism, endorsements, branding, promotion, and social media trends. Her latest book, co-authored with Celia Lam, is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022).