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About this item

Highlights

  • GROW-WITH-ME PLAY MODES: Includes Explore Mode for younger learners, Learn Mode for interactive Q&A, and Quiet Mode for silent play
  • BILINGUAL LEARNING: Encourages language skills with prompts and responses in both English and Spanish
  • Interactive Sensory Fun: Combines the tactile delight of Pop its! with bilingual color learning for ages 1-4+.
  • COLOR LEARNING: Learn about 8 core colors with a new color to explore on every page
  • DURABLE AND TODDLER FRIENDLY: Sturdy design with bright colors and engaging activities perfect for little hands.

Description

Engage little learners with a playful, bilingual introduction to colors! Designed for ages 1-4+, this interactive 8-page book combines the sensory fun of Pop its! with grow-with-me play modes that adapt as your child develops. Try out explore mode for younger learners and who can pop bubbles to elicit a response - or try learn mode for older kiddos and the book will ask kids questions! Perfect for tiny hands, this colorful, durable book encourages exploration, language skills, and early learning through touch-and-feel interaction in both English and Spanish - or turn on quiet mode for no volume. Whether popping for fun, or following prompts, kids will love learning through play!
Suggested Age: 1-4 Years
Educational Focus: Problem Solving
Battery: 3 AAA Zinc Carbon
TCIN: 92168819
UPC: 079346623983
Item Number (DPCI): 204-10-0058
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.54 inches length x 11.12 inches width x 11.55 inches height
Estimated ship weight: 1.42 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What features make the book toddler-friendly?

submitted by AI Shopping Assistant - 9 days ago
  • A: The book has a sturdy design with bright colors and engaging activities suitable for little hands.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: What age group is this book designed for?

submitted by AI Shopping Assistant - 9 days ago
  • A: This book is designed for children aged 1 to 4 years.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: What languages does the book support for learning?

submitted by AI Shopping Assistant - 9 days ago
  • A: The book supports bilingual learning in both English and Spanish.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: How does the book encourage color learning?

submitted by AI Shopping Assistant - 9 days ago
  • A: The book teaches about 8 core colors, introducing a new color on each page.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: What types of play modes does the book offer?

submitted by AI Shopping Assistant - 9 days ago
  • A: The book offers Explore Mode for younger learners and Learn Mode for older children.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Is there a "try me" mode or donyiu need to switch between explore, play and learn for it to turn on?

submitted by Carlygrace19 - 5 months ago
  • A: There is no specific 'try me mode' - the 3 included modes are explore, play, and learn. In order to turn on the book you need to slide the mode switch button which will just turn on the book on the mode you switched to. The book will automatically turn off after ~30 seconds without interaction.

    submitted byBuffaloGamesProductExpert - 5 months ago
    Brand expert

Q: Does this require batteries?

submitted by apples65 - 6 months ago
  • A: This toy uses 3 AAA Zinc Carbon batteries

    submitted byBuffaloGamesProductExpert - 6 months ago
    Brand expert

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Guests are saying

The pop it book is a vibrant and engaging educational toy that captivates young children with its interactive features, including colorful lights and bilingual options. Guests appreciate its ability to teach colors and enhance fine motor skills while keeping little ones entertained. However, some concerns arise regarding its durability and battery life, as it tends to turn off unexpectedly. Overall, it is a fun and effective tool for early learning, making it a popular choice for parents.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 188 reviews
    broad age appeal: 4.23 out of 5
    ease of use: 4.17 out of 5
    length of play: 3.77 out of 5
    quality: 3.87 out of 5
    value: 3.9 out of 5
    66% would recommend
    54 recommendations
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
    Image

    10/10 recommend!

    [This review was collected as part of a promotion.] My son absolutely love this pop it book! The way it is designed he loved every bit of it. He loves popping it in and out. He loves all the colors and learning all the colors.
    SequayahR
    Did you find this review helpful?
    2 out of 5 stars
    22 April, 2026Verified purchase

    (no review title)

    I love this toy! But I get so annoyed with the fact that it turns off on its own while my child is in the middle of it. At first I thought it was the battery.
    1 reply from BuffaloGamesProductExpert team - 2 months ago
    Thank you so much for your feedback—we really appreciate you taking the time to share your experience. The Pop It! book is designed to automatically turn off after about 30 seconds to help preserve battery life. At this time, there isn’t a way to disable that feature. We understand how that can be frustrating, especially for younger kids who may not realize how to turn it back on. One tip that can help is encouraging your child to press a button or turn a page periodically while playing, which will keep the book active. We truly appreciate your feedback and will be sure to share it with our product team as we continue to improve our toys.
    lealie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 April, 2026Verified purchase

    Educational toys is my jam!

    Spoiling my niece with educational toys is my jam!!! She immediately took to this one with the bright lights, soft and easy to touch pops. She is 14 months and I’ve seen in 5 days more dexterity with turning the pages, pressing lights. excited to see her interact with the more advanced learning settings as she grows.
    MommaBear10
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    5 April, 2026Verified purchase

    Great toy but turns off constantly

    I really like this overall design of this toy, the buttons are entertaining and easy to press for my almost 2 year old, it also has good word selection. However it constantly turns off, looking into the product Q/A it looks like it powers off after 30 seconds of inactivity. This is a horrible design for a toddler toy, I have to constantly turn it back on since my child is unable to. I bought it to keep her entertained in the car, which would be great if it actually stayed on. I’d love an upgraded model that wasn’t constantly turning off.
    1 reply from BuffaloGamesProductExpert team - 2 months ago
    Oh no! This is not the experience we want you to have. We are so sorry to hear this but thank you for the honest feedback. Your opinion is important to us-we will share your review with our product development and quality teams. Only by listening to our customers can we become a better company.
    Emily
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    18 March, 2026Verified purchase

    (no review title)

    Didn’t last a year even with new batteries
    1 reply from BuffaloGamesProductExpert team - 3 months ago
    We are so sorry to hear this did not meet your expectations but thank you for the honest feedback. Your opinion is important to us-we will share your review with our product development and quality teams.
    MK
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    16 February, 2026Verified purchase

    (no review title)

    Cute book but stopped working less than a year after purchased. It was played with but not enough for it to stop working.
    1 reply from BuffaloGamesProductExpert team - 4 months ago
    We are so sorry to hear this did not meet your expectations but thank you for the honest feedback. Your opinion is important to us-we will share your review with our product development and quality teams.
    Mn0415
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2026
    originally posted on influenster.com
    Image

    Great interactive book!

    [This review was collected as part of a promotion.] This is such a cute, interactive book! It’s made well and is available at a great price point. It seems durable and has lots of fun different activities!
    allisonm154_209
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    Perfect Bilingual Learning Toy for Toddlers

    He loves it, and I love it as a mamá 💛 This pop-it book is bilingual (English/Spanish), which makes it extra special for our family. It’s a fun and engaging way to introduce colors while also supporting a second language. It’s both educational and fun—great for developing fine motor skills, color recognition, and sensory play. The pop-it feature keeps little hands busy and helps with focus. I highly recommend this to bilingual families or any parent who wants to introduce their child to another language early on. Little hands, big learning 💛 Perfect for curious little minds 🌈
    MagicAdventures
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    3 January, 2026Verified purchase

    Try it out before you gift it

    Bought this for my kiddo who was in the hospital. He loves to pop bubbles and this definitely caught his attention, however, it only registers the pages from yellow on
    1 reply from BuffaloGamesProductExpert team - 5 months ago
    Oh no! This is not the experience we want you to have. We are so sorry to hear this but thank you for the honest feedback. Your opinion is important to us-we will share your review with our product development and quality teams. Only by listening to our customers can we become a better company.
    Kdavi5
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026Verified purchase

    (no review title)

    Amazing! It’s great for learning and the light up colors and pop it make it fun. My 1 year old loves it.
    Love
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025Verified purchase

    (no review title)

    Love this for my daughter
    monie
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025Verified purchase

    (no review title)

    Gooooood
    Good
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025Verified purchase

    (no review title)

    My 4 year old and 2 year old both love it! My older daughter tests her Spanish knowledge and my younger daughter uses it to learn. They both have so much fun.
    Baylee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 December, 2025Verified purchase

    Awesome product

    A gift I'm sure he will love
    Janet
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025Verified purchase

    (no review title)

    Baby's favorite book. I really like the ability to switch from English to Spanish.
    mari
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 November, 2025Verified purchase

    (no review title)

    Goes through batteries so fast
    1 reply from BuffaloGamesProductExpert team - 6 months ago
    We're sorry you had a negative experience with our product. We pride ourselves on providing quality and value to our customers. We have passed along your review to our development team, and they will investigate any potential issues.
    Baylee
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 November, 2025Verified purchase

    (no review title)

    Exactly as shown super fun
    Natashaa
    Did you find this review helpful?
    5 out of 5 stars
    15 November, 2025
    originally posted on influenster.com
    Image

    Great toy to keep kids busy while learning.

    [This review was collected as part of a promotion.] This product is wonderful . My 18 month old son loved it and still plays with it almost everyday . The colors are vibrant and it’s a great learning tool. It also keeps him busy on car rides . I ended slip buying one for my niece and nephew too. The size is good for his small hands and it can hold up to being tossed around.
    michelles761_9938
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 November, 2025Verified purchase

    (no review title)

    Can’t wait to give this to my toddler for Christmas.
    WrenT
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    30 October, 2025Verified purchase

    Spanish is not native

    it's a better than leapfrog's version. however, whoever they use to do the Spanish says it with an English accent. it's quite comical hearing it as a native speaker of Spanish.
    a dad
    broad age appeal: 4 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

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