$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
- This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
- The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
- Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- Colgate Optic White Purple Toothpaste is an anticavity toothpaste made with a fluoride based formula
- For whitening that works, choose the Colgate Optic White Purple Toothpaste
Description
Remove everyday surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This whitening stain removal toothpaste removes 95% of daily surface stains for a brighter smile.* The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains.* With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.**
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 89382489
UPC: 827854011262
Item Number (DPCI): 049-09-1496
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion) 0.24%
Directions
Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physicianOther information
Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, blue 1, red 33, titanium dioxide
Shipping details
Estimated ship dimensions: 6.2 inches length x 2 inches width x 1.6 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it have hydrogen peroxide?
submitted by SusanM - 3 months ago
A: Hi there, our Colgate Optic White Purple toothpaste is a non-hydrogen peroxide whitening toothpaste.
submitted byColgate Palmolive Consumer Affairs - 3 months agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
$8.99($1.95/ounce)
Buy 1, get 1 25% off select Crest & Oral-B oral care
4.7 out of 5 stars with 206 ratings
Related Categories
Guests are saying
The Colgate Optic White Purple Toothpaste has garnered attention for its unique color and effective whitening capabilities. Many guests have reported noticeable improvements in teeth brightness after just a few uses, while others appreciate its pleasant mint flavor and sensitivity-friendly formula. The packaging is also highlighted for its fun design. However, some guests have expressed skepticism about its long-term whitening effects, particularly on stubborn stains. Overall, it offers a refreshing and enjoyable brushing experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 414 reviews
effectiveness: 3.68 out of 5
quality: 3.68 out of 5
value: 3.58 out of 5
66% would recommend
18 recommendations
Rubbish
2 out of 5 stars
charlenec89_7389 - 10 days ago
originally posted on influenster.com
Didn't do what it was suppose to didn't whitenmy teeth at all with using it constantly feel like it was a waste of money for what i paid for it wasn't good value at all the inly thing I liked about thai was the taste and the colour and easy use of the packaging but that was about it very poor performance on this one wouldn't buy again
1 reply from Customer Care team - 8 days ago
Oh no! We're so sorry to hear about your unpleasant experience with our Oral Care Whitening device. We'd like to learn more about your experience, please give us a call at 1-833-862-9251, Monday to Friday from 9 AM to 5:30 PM.
Toothpaste works great!
5 out of 5 stars
carlaj2_6529 - 10 days ago
originally posted on influenster.com
I bought a small tube of this for my summer travel. I’ve heard great things about purple toothpaste helping with stains and I’m a coffee and tea drinker. My teeth feel super clean after use. Great toothpaste for the money!
Doesn't work at all
1 out of 5 stars
Thumbs down graphic, would not recommend
cute - 17 days ago, Verified purchaser
Didn't whiten my teeth. Over the course of 4 months my teeth have gotten more yellow using this. I am so disappointed. I ended up switching today and my teeth are looking whiter with one use of the other one.
Unsure on effectiveness
3 out of 5 stars
sharesomestyle_1141 - 24 days ago
originally posted on influenster.com
I was super excited to try this…it just makes sense. I use purple shampoo for my blonde hair to cancel out any brassy tones! I haven’t seen this to be super effective or noticeable though. I can’t tell if it’s made a difference.
White teeth all day!!
5 out of 5 stars
amandashafik1_5358 - 26 days ago
originally posted on influenster.com
Amazing!! Fresh breath and super white teeth! What more can you ask for? I notice a difference every time I use this toothpaste! No sensitivity here which is a huge plus too!
Great product!
5 out of 5 stars
katiesastar_2815 - 1 month ago
originally posted on influenster.com
Amazing product! Makes a difference in the colour of my teeth. The packaging is easy to use. The minty fresh scent is enjoyable. Would purchase again!
Disappointing
2 out of 5 stars
Thumbs down graphic, would not recommend
Wondering - 2 months ago, Verified purchaser
This product did not work
It works
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 2 months ago, Verified purchaser
I have been using this toothpaste for several months and notice a difference with every use. My teeth always look much whiter after using it, more so than with any other toothpaste I’ve used. I drink coffee (too much) throughout the day and this seems to keep the yellow away.
Good results
4 out of 5 stars
sll98x_4897 - 2 months ago
originally posted on influenster.com
I’ve recently started using this and already amazed at the results. After just a couple of uses my teeth already look whiter. The flavour is good and not to over powering. Also at a very good price as well.
Did not work for me
1 out of 5 stars
Thumbs down graphic, would not recommend
targetgirly2468 - 3 months ago, Verified purchaser
Did not like this. Somehow made my teeth look more yellow. Returned. I use this same kind but for sensitivity relief. I also use a different brand too. These ones are white paste. Much better. I don’t recommend this one.
10/10
5 out of 5 stars
valshinnart_9585 - 3 months ago
originally posted on influenster.com
Helps whiten teeth, tastes decent. Gives mediate results. Easy on sensitive teeth. Easy to find packaging, just look for "purple". Fair price, and sometimes there are coupons.
Whiter smile
5 out of 5 stars
Thumbs up graphic, would recommend
Kari - 3 months ago, Verified purchaser
I use x2 daily and no teeth sensitivity I do see a difference after a week n my teeth feel so clean and love the taste
Mrs
5 out of 5 stars
Thumbs up graphic, would recommend
Ginny - 4 months ago, Verified purchaser
Tastes great cleans great
Your Optic Whitening toothpaste is a joke
1 out of 5 stars
Bimbers - 4 months ago
originally posted on shopsmiles
I've been using it for about 2 weeks 2-3 times daily. It does nothing to whiten my teeth from coffee/tea stains, EVEN THOUGH I'M NOT DRINKING TEA/COFFEE.
Good purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
azumy - 4 months ago, Verified purchaser
Good product. Would buy it again.
Waste of Mula for me
2 out of 5 stars
Debk - 5 months ago
originally posted on Colgate
does nothing to remove coffee and cigarette stains. And I don't need more flouride. I will stick with Colgate Pro. Big Disappointment
Colgate optic white
5 out of 5 stars
Thumbs up graphic, would recommend
Fabran - 5 months ago, Verified purchaser
This purple tooth paste is absolutely the best.
Whitened nicely
5 out of 5 stars
Thumbs up graphic, would recommend
Teen Bedroom Decor - 5 months ago, Verified purchaser
So good! Love this new concept of color correcting yellow teeth with purple toothpaste! Noticed whitening right away!
Great whitening toothpaste!
4 out of 5 stars
Thumbs up graphic, would recommend
Ansley Marie - 6 months ago, Verified purchaser
This toothpaste makes my teeth very white! It works well and I would recommend this to anyone who wants white teeth and doesn’t want to spend a lot of money!
Part of my self care routine
5 out of 5 stars
stephaniew84 - 7 months ago
originally posted on influenster.com
My goodness. My sister told me about this toothpaste. She bought me a tube. After using it for a week I got two more. My teeth look fantastic. Talk about removing stains on YEAH.