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Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz
$5.99 ($1.43/ounce)
In Stock
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At a glance
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About this item
Highlights
- Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
- This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
- The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
- Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- Colgate Optic White Purple Toothpaste is an anticavity toothpaste made with a fluoride based formula
- For whitening that works, choose the Colgate Optic White Purple Toothpaste
Description
Remove everyday surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This whitening stain removal toothpaste removes 95% of daily surface stains for a brighter smile.* The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains.* With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.**
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 89382489
UPC: 827854011262
Item Number (DPCI): 049-09-1496
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)' '0.24%
Directions
Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physicianOther information
Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, blue 1, red 33, titanium dioxide' '
Shipping details
Estimated ship dimensions: 6.2 inches length x 2 inches width x 1.6 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it safe for sensitive teeth?
submitted by anne - 6 months ago
A: Hello there, our Colgate Optic White Purple Toothpaste is safe and effective for sensitive teeth but it is not designed specifically for sensitive teeth and does not offer sensitivity benefits. We also recommend checking with your dentist to see if a product fits your specific, individual needs.
submitted byColgate Palmolive Consumer Affairs - 6 months agoBrand expert
Q: Does it have hydrogen peroxide?
submitted by SusanM - 9 months ago
A: Hi there, our Colgate Optic White Purple toothpaste is a non-hydrogen peroxide whitening toothpaste.
submitted byColgate Palmolive Consumer Affairs - 9 months agoBrand expert
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Guests are saying
The Colgate Optic White Purple Toothpaste offers a unique approach to teeth whitening with its innovative purple formula that neutralizes yellow tones. Many guests appreciate its refreshing mint flavor and the noticeable improvement in teeth brightness after just a few uses. The easy-to-squeeze packaging and gentle formula make it suitable for daily use, especially for those with sensitive teeth. While some guests have mixed feelings about its effectiveness, many find it a fun and effective addition to their oral care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 493 reviews
effectiveness: 3.84 out of 5
quality: 3.84 out of 5
value: 3.72 out of 5
68% would recommend
25 recommendations
5 out of 5 stars
13 November, 2025Verified purchase
(no review title)
It works great
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Pleasantly Surprised!
At first I thought purple toothpaste was a ridiculous concept. But, after trying this Colgate Purple, we absolutely won't use anything else! We love the flavor, the way it foams and how it cleans!
5 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
(no review title)
⭐️⭐️⭐️⭐️⭐️
4 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
Works but makes your teeth sensitive.
This toothpaste works over time but it leaves your teeth a little sensitive.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Colgate purple
This toothpaste is great let it sit on your teeth a few seconds or minutes and it works better than it already does.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
Not what i expected
This product is not something I would Purchase again.
5 out of 5 stars
10 September, 2025
originally posted on influenster.com
next level stain removal
This tooth paste helps so much with whitening and getting rid of previous stains. It leaves your breath so fresh and clean too!
2 out of 5 stars
8 August, 2025
originally posted on influenster.com
Not as expected
Not like the other Colgate Optic White. Does not have that refreshing taste, nor gives your teeth that squeaky clean feeling. It does get pretty foamy in your mouth but I prefer other Optic White toothpaste
1 reply from Customer Care team - 4 months ago
Hi! We are sorry to hear you had this experience with one of our products. We would like to gather more info. When you are free please give us a call. We are open Monday through Friday, 9am-5:30pm, EST. 1-800-225-599.
4 out of 5 stars
25 July, 2025
originally posted on influenster.com
A whitening game-changer, instantly brightens teet
It instantly brightens my smile by neutralizing yellow tones - just like a purple shampoo but for your teeth. My mouth feels super clean, fresh, and not overly minty or harsh. It’s gentle enough for daily use, and I saw a noticeable difference in how white my teeth looked within just a few days. Total confidence booster!
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Soft, durable, nice color
I just love the purple because it’s different from other toothpastes but works so well, flavor is perfectly minty, and I feel like it works better than white toothpaste sometimes!
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Colgate purple
This purple Colgate toothpaste really works. It has whitened my teeth. I recommend it. You won't be disappointed
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2025Verified purchase
Works very very well
Purple shampoo works well with the color of my hair. So I hoped purple toothpaste would help with the color of my teeth. I LOVE how this has helped whiten my teeth!
5 out of 5 stars
15 June, 2025
originally posted on influenster.com
My go to 💕
Colgate optic white purple toothpaste has to be one of my favorite, especially since I have sensitive teeth. I love how easy the package is to squeeze. You don’t have to struggle and you see your teeth whitening overtime. It has to be one of the best I’ve used so far.
2 out of 5 stars
4 June, 2025
originally posted on influenster.com
Rubbish
Didn't do what it was suppose to didn't whitenmy teeth at all with using it constantly feel like it was a waste of money for what i paid for it wasn't good value at all the inly thing I liked about thai was the taste and the colour and easy use of the packaging but that was about it very poor performance on this one wouldn't buy again
1 reply from Customer Care team - 6 months ago
Oh no! We're so sorry to hear about your unpleasant experience with our Oral Care Whitening device. We'd like to learn more about your experience, please give us a call at 1-833-862-9251, Monday to Friday from 9 AM to 5:30 PM.
5 out of 5 stars
3 June, 2025
originally posted on influenster.com
Toothpaste works great!
I bought a small tube of this for my summer travel. I’ve heard great things about purple toothpaste helping with stains and I’m a coffee and tea drinker. My teeth feel super clean after use. Great toothpaste for the money!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2025Verified purchase
Doesn't work at all
Didn't whiten my teeth. Over the course of 4 months my teeth have gotten more yellow using this. I am so disappointed. I ended up switching today and my teeth are looking whiter with one use of the other one.
3 out of 5 stars
21 May, 2025
originally posted on influenster.com
Unsure on effectiveness
I was super excited to try this…it just makes sense. I use purple shampoo for my blonde hair to cancel out any brassy tones! I haven’t seen this to be super effective or noticeable though. I can’t tell if it’s made a difference.
5 out of 5 stars
19 May, 2025
originally posted on influenster.com
White teeth all day!!
Amazing!! Fresh breath and super white teeth! What more can you ask for? I notice a difference every time I use this toothpaste! No sensitivity here which is a huge plus too!
5 out of 5 stars
14 May, 2025
originally posted on influenster.com
Great product!
Amazing product! Makes a difference in the colour of my teeth. The packaging is easy to use. The minty fresh scent is enjoyable. Would purchase again!
2 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2025Verified purchase
Disappointing
This product did not work