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Sponsored

Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz

Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz - image 1 of 4
Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz - image 2 of 4
Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz - image 3 of 4
Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz - image 4 of 4
Colgate Optic White Purple Toothpaste for Teeth Whitening - 4.2oz - image 1 of 4
$5.39 sale price when purchased online
$5.99 list price

About this item

Highlights

  • Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
  • This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
  • The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
  • Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
  • This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
  • Colgate Optic White Purple Toothpaste is an anticavity toothpaste made with a fluoride based formula
  • For whitening that works, choose the Colgate Optic White Purple Toothpaste

Description

Remove everyday surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This whitening stain removal toothpaste removes 95% of daily surface stains for a brighter smile.* The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains.* With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.**
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 89382489
UPC: 827854011262
Item Number (DPCI): 049-09-1496
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion) 0.24%

Directions

Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physician

Other information

Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.

Inactive ingredients

inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, blue 1, red 33, titanium dioxide

Shipping details

Estimated ship dimensions: 1.6 inches length x 6.3 inches width x 2 inches height
Estimated ship weight: 0.346 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.6 out of 5 stars with 177 reviews
100% would recommend
2 recommendations
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5

Purple toothpaste

5 out of 5 stars
Thumbs up graphic, would recommend
Sssammtastic - 16 days ago, Verified purchaser
Minty fresh love itttt Im not sure if the purple does anything though! I’ll have to try without using a teeth whiten mouthwash!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Stains sink purple

2 out of 5 stars
Jordan3434 - 19 days ago
originally posted on Colgate
It's an alright toothpaste, but not worth the hassle of dealing with very noticeable purple stains all in my sink. Will be switching back to white toothpaste.
1 reply from Customer Care team - 16 days ago
We're so sorry about your experience. Please contact us here 1-800-468-6502 for more help.
1 guest found this review helpful. Did you?

Not useless!!

5 out of 5 stars
Thumbs up graphic, would recommend
Corina - 23 days ago
I have used multiple brands of white strips and at least 5 different whitening toothpastes. None have worked well so I decided to give the purple one a try, thinking it was just a purple colored gimmick. It actually works better than everything else I’ve tried! I went to the target app and wrote this review of my own free will so no promo here. It really works.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

useless,

1 out of 5 stars
wendy99501 - 2 months ago
originally posted on Colgate
I bought this yesterday, i have brushed twice with it, once at night, and this morning. I see absolutely no difference in the whiteness of my teeth, they still have the yellow look from coffee drinking, I use Colgate Optic white daily and will just stick with that.
1 reply from Customer Care team - 2 months ago
We're sorry to hear this product has missed the mark for you. We are here and if you have any further concerns or questions feel free to reach out.
1 guest found this review helpful. Did you?

Smile bright!!!!

5 out of 5 stars
Wyatt0313 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I lived for the product. The toothpaste was amazing!! Give it 5 stars!! DEFINITELY A MUST BUY!!
1 guest found this review helpful. Did you?

Purple toothpaste

3 out of 5 stars
critter636 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Used this toothpaste for two weeks straight morning and evening. I didn’t really notice any whitening at all. The taste is ok but one thing I noticed more than anything is it left purple stains in my sink. I personally would not purchase this toothpaste in the future.
1 reply from Customer Care team - 3 months ago
We're so sorry to hear about this. To help make this right, please give us a call at 1-800-468-6502.
17 guests found this review helpful. Did you?

Effective

5 out of 5 stars
Chele5 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Surprisingly after 4- 5 brushes, this made a noticeable difference. This will give you a looking “celebrity-whiten” appearance however, this removed some long-term staining. I eould definitely recommend using it.
2 guests found this review helpful. Did you?

Just like other toothpaste

3 out of 5 stars
KayE5 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I tried this toothpaste for over a week now and do not see a difference in my teeth color. It is good as far as cleaning but not for whitening. It doesn't taste spicy or bitter which is good.
1 reply from Customer Care team - 3 months ago
Please keep using it, because it may take a few more uses for Purple to make teeth whiter.
6 guests found this review helpful. Did you?

Colgate Optic White Purple Toothpaste

5 out of 5 stars
BIGMAC8 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I was extremely impressed with the Colgate Optic White Toothpaste I received. It was smooth without the gritty sensation often felt with other "whitening" toothpaste. It also had a great minty flavor which created a fresh, clean taste after I brushed. The toothpaste color was different as I'd never tried a "purple" toothpaste, but that just will set the product apart from other kinds of toothpaste on the store shelf. I brushed a minimum of twice a day with this toothpaste for seven consecutive days and was pleased and honestly quite surprised by the results. I could see a big difference in the whiteness of my teeth. And this was confirmed by my girlfriend who asked me if I had gone to a dentist this past week for a whitening treatment! Both she and I were impressed with the results.
4 guests found this review helpful. Did you?

I lo e Colgate Optic White

4 out of 5 stars
Ninny1 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Colgate optic white the original is my favorite toothpast so far to whitening my teeth but be honest i didn’t see diference between both. This toothpaste doesn’t have a spice taste like original one (for me taste like cinnamon or something like that) that is a plus maybe for someone !But not different in results
1 guest found this review helpful. Did you?

Great!

5 out of 5 stars
- 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I was kind of skeptical at first, thinking this is something for kids, but, I enjoyed it so much it makes me feel like a kid again!
1 guest found this review helpful. Did you?

extremely white teeth

5 out of 5 stars
- 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] "Recently received Colgate Purple Toothpaste from HomeTester Club, and it's been a game-changer for my oral care routine! The unique formula not only leaves my teeth feeling incredibly clean but also gives a refreshing burst of minty flavor. I appreciate the vibrant packaging too! A definite must-try for anyone looking to elevate their daily dental routine. Thanks, HomeTester Club! #ColgateReview #HomeTesterClub"
1 guest found this review helpful. Did you?

Perfection

5 out of 5 stars
- 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Not only has this toothpaste made my teeth at least 1 shade whiter (used for a week now) but it leaves them feeling super clean!
4 guests found this review helpful. Did you?

Provides a super clean feeling!

5 out of 5 stars
- 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I love this toothpaste! The mint flavor is nice and doesn't burn. It also leaves my teeth feeling extremely clean, noticably better than other toothpastes I have used. It is enamel safe for every day use. Definitely my new favorite!
3 guests found this review helpful. Did you?

Colgate Purple Toothpaste

5 out of 5 stars
Savvy6 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I have been using Colgate products for a long time, so I was excited to try this. Purple gets rid of yellow so it makes sense how it works. This has made my teeth look brighter and whiter than Any other whitening products.
4 guests found this review helpful. Did you?

Gets the Job Done

4 out of 5 stars
Roundeye041 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] So after using this purple toothpaste I was actually pretty happy with it. And first I was very skeptical of the color purple in hoping it wouldn’t stains my sink after rinsing but we passed on that. The taste isn’t very strong or over powering and is almost perfect. Mouth and teeth feel clean after use. Overall very happy with this product so far.
1 reply from Customer Care team - 3 months ago
There’s a special kind of whitening power in purple, that comes out only when you brush!
1 guest found this review helpful. Did you?

Feels refreshing!

5 out of 5 stars
Samdi10 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] It seems to be effective. Not drastic, but gives a little boost. however it didn’t whiten my teeth as much as I expected it to considering the claims on the packaging. the toothpaste maintains a minty freshness, contributing to an overall clean feeling. I really like the taste unlike other toothpaste I’ve tried. Will keep using and can’t wait to see more results.
1 guest found this review helpful. Did you?

Fast results

4 out of 5 stars
Shinebright10 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Looking forward to keeping our smiles bright with this toothpaste! My husband asked me just the other night if I noticed his teeth getting whiter and they honestly looked more improved than with the use of whitening strips!
2 guests found this review helpful. Did you?

interesting product

4 out of 5 stars
numskull509 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] had never seen purple toothpaste before and was curious how it would work. Purple toothpaste uses color correction to help the teeth appear whiter by coating the teeth in purple pigment. its essentially staining the yellow in an offsetting pigment to look white without actually whitening teeth. good for short term fix like a wedding or photoshoot.
2 guests found this review helpful. Did you?

Whiteness

5 out of 5 stars
DzianisP2 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] First and foremost, the results are remarkable. After just a few uses, I noticed a significant improvement in the whiteness of my teeth. The unique formulation of this toothpaste, coupled with the inclusion of innovative whitening technology, delivered a radiant and bright smile that I had been hoping for. The purple variant not only adds a touch of elegance to my oral care routine but also signals the effectiveness of the product.
2 guests found this review helpful. Did you?

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