A: The active ingredient is 5% potassium nitrate, recommended by dentists for sensitivity relief.

A: For optimal results, brush your teeth twice a day.

A: Yes, it is formulated to tackle bad breath while providing sensitivity relief.

A: This toothpaste is flavored with a soothing spearmint taste.

A: Yes, this toothpaste is suggested for adult use only.

A: Sorry about that confusion! Yes, this particular Colgate Sensitive Complete Protection Toothpaste is spearmint flavored! We hope this helps to clear things up!

A: Our Sensitive Complete Protection Toothpaste is a white paste. Hope this helps!

A: Hi, and thanks for the question. Our Colgate Sensitive Toothpaste does have Sodium Lauryl Sulfate as an inactive ingredient. We hope this helps.

A: Our Colgate Sensitive Toothpaste Complete Protection with Maximum Strength are made to the highest standards for quality and efficacy, but we have not generally sought to obtain the ADA seal. It's a voluntary endorsement, involving a lengthy approval process, and we may consider seeking it in the future. Although we don't have the approval, our products go through extensive testing to make sure they safe, effective, and still maintain the Colgate standard. Hope this information is helpful.

A: Hi there, and thanks for the question. Yes, Colgate Sensitive Toothpaste Complete Protection with Maximum Strength does have both ingredients you asked about. We hope this helps.