Company Analysis - (Wiley Series in Practical Strategy) by Per V Jenster & David Hussey (Hardcover)
About this item
Highlights
- Im Gegensatz zu vielen anderen Büchern behandelt "Company Analysis" die Unternehmensbewertung als Ganzes und untersucht die zunehmende Notwendigkeit, Unternehmen als Bestandteil des fortlaufenden Strategieprozesses zu bewerten.
- About the Author: Dr Per V. Jenster is Research Professor and chairman of the MBA board at Copenhagen Business School and also on the marketing faculty of IMD (The Institute of Management, Switzerland).
- 288 Pages
- Business + Money Management, Human Resources & Personnel Management
- Series Name: Wiley Series in Practical Strategy
Description
Book Synopsis
Im Gegensatz zu vielen anderen Büchern behandelt "Company Analysis" die Unternehmensbewertung als Ganzes und untersucht die zunehmende Notwendigkeit, Unternehmen als Bestandteil des fortlaufenden Strategieprozesses zu bewerten. Das Buch geht zwar von einer soliden theoretischen Basis aus, ist aber in erster Linie praxisorientiert. Es ist ein idealer Leitfaden für Senior Manager und andere Führungskräfte, die in den Strategieprozeß eingebunden sind. Darüber hinaus ist es auch für MBA-Studenten bestens geeignet, die sich in diesem Bereich spezialisieren wollen. Mit zahlreichen Beispielen und Checklisten.From the Back Cover
Do you need to analyse your own and other companies?
If you have to:
- prepare a strategic plan
- review a strategic situation as a newly appointed chief executive or manager
- consider a candidate in an acquisition, merger or strategic alliance situation
- enhance your profits
- plan a divestment situation
then the answer is yes, and this is the book to show you how best to do so.
About the Author
Dr Per V. Jenster is Research Professor and chairman of the MBA board at Copenhagen Business School and also on the marketing faculty of IMD (The Institute of Management, Switzerland). He was previously on the faculty of the University of Virginia and gained his doctorate at the University of Pittsburgh.
Per Jenster has extensive industry experience including consulting to senior managers on strategic management, marketing planning, competitive analysis and cost evaluation studies. He is appointed advisor and member of the Virginia Export Council, US Department of Commerce and has served on the boards of international companies. His award winning research is widely published in more than 88 articles, books and case studies.
David Hussey is a renowned international authority on strategic management with both practitioner and consulting experience across a range of industries. Formerly Managing Director of Harbridge Consulting Group Ltd, director of the Japan Strategic Management Society and a co-founder of the Strategic Management Society, he has published extensively on strategy and related subjects. He has gained the 1999 Ansoff Award of the Japan Society of Strategic Management, a BCom from the University of South Africa, a DLitt from Nottingham Trent University and the professional ACIS qualification. He is currently visiting Professor at Nottingham Business School.
