Country Capitalism - (A Ferris and Ferris Book) by Bart Elmore (Hardcover)

About the Book

"The rural roads that led to our planet-changing global economy ran through the American South. That region's impact on the interconnected histories of business and ecological change is narrated here by acclaimed scholar Bart Elmore, who uses the histories of five southern firms--Coca-Cola, Delta Airlines, Walmart, FedEx, and Bank of America--to investigate the environmental impact of our have-it-now, fly-by-night, buy-on-credit economy. Drawing on exclusive interviews with company executives, corporate archives, and other records, Elmore explores the historical, economic, and ecological conditions that gave rise to these five trailblazing corporations. He then considers what each has become: an essential presence in the daily workings of the global economy and an unmistakable contributor to the reshaping of the world's ecosystems. Even as businesses invest in sustainability initiatives and respond to new calls for corporate responsibility, Elmore shows the limits of their efforts to 'green' their operations and offers insights on how governments and activists can push corporations to do better. At the root, Elmore reveals a fundamental challenge: Our lives are built around businesses that connect far-flung rural places to urban centers and global destinations. This 'country capitalism' that proved successful in the US South has made it possible to satisfy our demands at the click of a button, but each click comes with hidden environmental costs. This book is a must-read for anyone who hopes to create an ecologically sustainable future economy"--

Book Synopsis

The rural roads that led to our planet-changing global economy ran through the American South. That region's impact on the interconnected histories of business and ecological change is narrated here by acclaimed scholar Bart Elmore, who uses the histories of five southern firms--Coca-Cola, Delta Airlines, Walmart, FedEx, and Bank of America--to investigate the environmental impact of our have-it-now, fly-by-night, buy-on-credit economy. Drawing on exclusive interviews with company executives, corporate archives, and other records, Elmore explores the historical, economic, and ecological conditions that gave rise to these five trailblazing corporations. He then considers what each has become: an essential presence in the daily workings of the global economy and an unmistakable contributor to the reshaping of the world's ecosystems. Even as businesses invest in sustainability initiatives and respond to new calls for corporate responsibility, Elmore shows the limits of their efforts to "green" their operations and offers insights on how governments and activists can push corporations to do better.

At the root, Elmore reveals a fundamental challenge: Our lives are built around businesses that connect far-flung rural places to urban centers and global destinations. This "country capitalism" that proved successful in the US South has made it possible to satisfy our demands at the click of a button, but each click comes with hidden environmental costs. This book is a must-read for anyone who hopes to create an ecologically sustainable future economy.

Review Quotes

"Elmore demonstrates how economic growth and inequality, segregation, and ecological disaster could proceed together. For Elmore, the southern economy's distinctive features with explanatory power are its rural markets and the business models developed to tap them."--Reviews in American History

"An exceptionally readable history centered on the emergence and extraordinary growth of five very large corporations: Coca-Cola, Delta Airlines, Walmart, FedEx, and Bank of America. . . . [A] fascinating read, one that has the virtue of being very well researched and exceptionally well told."--Journal of Southern History

". . . . Even-handed, informative . . . . A compelling argument that companies are willing but not eager to fight climate change."--Kirkus Reviews

"Bart Elmore's Country Capitalism is the first book to try to make sense of how the rural South, mostly neglected places like Monroe, Louisiana, gave rise to some of the most innovative and globe-spanning US corporations. It is a provocative and compelling reinterpretation of southern capitalism."--H-Environment

"Elmore argues, in this riveting history of Coca-Cola, Delta, Walmart, FedEx, and Bank of America, that these corporations perfected logistics systems in the American South and then used them to conquer and shape the world economy."--North Carolina Historical Review