Create the Future - by Jeremy Gutsche (Paperback)

About the Book

Book Synopsis

Learn to Innovate and Make Real Change

In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be?

Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.

On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.

About the Author

Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands, billionaires and CEOs rely on his innovation keynote speeches and workshops to ACCELERATE INNOVATION and MAKE CHANGE HAPPEN, including Google, Disney, Starbucks, Red Bull, Netflix, LEGO, Victoria Secret, Coca-Cola, IBM and Wells Fargo. He's even helped NASA prototype the Journey to Mars!