Creative Transformation of Organizational Ecosystems - by Kerimcan Ozcan & Venkat Ramaswamy (Hardcover)

About the Book

Book Synopsis

This book delves into the fusion of human experiences with artificial intelligence (AI), offering a profound understanding of Machinic Life Experience Ecosystems (MLXEs). It serves as an accessible, application-oriented exploration of Dynamic Relationality Theory (DRT), addressing the complexities and transformative potential of MLXEs in various sectors.

First part of this volume provides a comprehensive examination of MLXEs. Second part introduces innovative tools like assemblage theory, category theory, sheaf theory, and gauge theory, essential for understanding and modeling complex MLXE dynamics. The final part presents a practical blueprint for leveraging these theories in organizational contexts, emphasizing strategies for innovation, adaptation, and strategic growth.

Each chapter offers a unique blend of theory and practice, making this book immediately useful for a wide range of audiences, including graduate students, policymakers, and consultants. It aims to demystify complex theoretical concepts, making them accessible and applicable to real-world challenges. In essence, it serves as a crucial text for understanding and applying DRT in transformative ways across business, technology, and society.

About the Author

Dr. Kerimcan Ozcan holds a tenured position as Associate Professor of Marketing at the School of Business and Global Innovation, Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing such as branding, customer service, and industrial/B2B marketing.

Dr. Venkat Ramaswamy serves as Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA, contributing to innovation, strategy, marketing, branding, IT, operations, and organizational behavior. His scholarly work and practical implementation of ideas have earned him global recognition.