Sponsored
Crest Pro-Health Maximum Cavity Protection Toothpaste - 4.3oz
$3.99 ($0.93/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- You will receive (1) 4.3oz tube of Crest Pro-Health Max Cavity Protection Toothpaste
- Maximum Cavity Protection
- Stop Cavities Before They Start
- 12 Hour Antibacterial Protection
Description
Crest Pro-Health Maximum Cavity Protection stops cavities before they start. Most toothpastes quit working in minutes, but the antibacterial fluoride in Crest Pro-Health protects for up to 12 hours. Crest has you covered by protecting against cavities, early gum disease, enamel, plaque, whitening, and fresh breath. From Crest, the #1 Toothpaste brand in America.*
*P&G calculation based on U.S. reported sales data for the year ending w/o 2/11/23.
*P&G calculation based on U.S. reported sales data for the year ending w/o 2/11/23.
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.3 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298846
UPC: 030772119242
Item Number (DPCI): 049-09-4931
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)' '0.454%
Uses
• aids in the prevention of cavities • helps prevent gingivitis • helps interfere with the harmful effects of plaque associated with gingivitis • helps control plaque bacteria that contribute to the development of gingivitisDirections
Directions • adults and children 6 yrs. of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. • do not swallow • children under 6 yrs. of age: ask a dentistOther information
© 2024 P&G, learn about recycling options at crest.com/recycling, Recycle Ready, Patents: www.pg.com/patentsInactive ingredients
inactive ingredients: glycerin, sorbitol, water, hydrated silica, sodium lauryl sulfate, sodium citrate, flavor, sodium gluconate, carrageenan, xanthan gum, sodium saccharin, cocamidopropyl betaine, sodium hydroxide, stannous chloride, sucralose, titanium dioxide' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.93 inches width x 7.19 inches height
Estimated ship weight: 0.31 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What flavor is this toothpaste?
submitted by Teresa - 2 months ago
Frequently bought together
$3.99 - $9.99
$5 Target GiftCard with 4 select personal care items
4.4 out of 5 stars with 9216 ratings
$3.99($0.22/fluid ounce)
$5 Target GiftCard with 4 select personal care items
4.8 out of 5 stars with 1599 ratings
Highly rated
$4.19($1.75/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 12594 ratings
Guests also viewed
$4.99($0.29/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 448 ratings
$13.28($0.77/ounce)
Value Bundle
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 579 ratings
Discover more options
$4.99($0.29/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 448 ratings
$4.99 - $12.99
$5 Target GiftCard with 4 select personal care items
4.4 out of 5 stars with 1107 ratings
$3.99 - $6.99
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1856 ratings
Related Categories
Guests are saying
This toothpaste is praised for its effective cavity protection, pleasant mint flavor, and ability to leave the mouth feeling clean and fresh. Guests appreciate its smooth texture, good foaming action, and the fact that it is not overly minty. It is a trusted brand that many have used for years, and it offers good value for its price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 293 reviews
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
100% would recommend
3 recommendations
3 out of 5 stars
11 September, 2025
originally posted on crest.com
Stop changing things already
I too get extremely tired of the products I use changing. As one reviewer says, from emailing the company she found that crest cavity protection plus is the same as the crest cavity protection. But I had to come to this site to find out and this is not the first place I looked for the answer. Please just leave well enough alone and stop wasting our time.
1 out of 5 stars
5 September, 2025
originally posted on crest.com
Cavity Paste-Good/Cavity Paste Plus-Disgusting
I used to use Pro-Health Whitening, tasted great, but according to some responses by Crest on this website they added an "Amino Acid Technology" to make the stannous fluoride or something more effective and the flavor is now disgusting. Because of this I switched to Crest Cavity Protection Regular Paste, same thing I grew up with and tasted great, now I can't find it in stores but there is a Crest Cavity Protection Paste Plus and now it tastes like crap. Was the amino acid that was added to the Pro-Health Whitening added to the Cavity Protection Paste?
1 reply from Customer Care team - 2 months ago
We understand that the preferences of our consumers can vary, and we do our best to offer a wide variety of toothpastes in the hopes that you will find the perfect one for your oral care routine. We are disappointed to hear that you are not enjoying the flavor of our Crest Max Cavity Protection Paste, and we will share this feedback with our team. While some of our pastes have had the amino acid technology added to them to improve their performance, this paste does not contain that technology. We would love a chance to assist you with this further, and invite you to give our team a call at (800) 492-7378.
5 out of 5 stars
1 September, 2025
originally posted on influenster.com

Works great!
[This review was collected as part of a promotion.] We love Crest products in our house. I use the whitening toothpaste and strips and boy do they make a difference. This toothpaste is perfect for in between brushing with the whitening toothpaste.
5 out of 5 stars
16 August, 2025
originally posted on crest.com
Best One, Not harsh
This is the only toothpaste that doesn't burn my mouth. The other "upgraded" ones have chemicals that don't agree with me along with many other people.
1 out of 5 stars
5 August, 2025Verified purchase
Dont buy
Package came in used!!
1 reply from Crest team - 4 months ago
Thank you for taking the time to leave this review, Estrella. We're sorry to hear your Crest Pro-Health Toothpaste arrived used. Our products go through many quality checks to ensure they reach you in perfect condition. Your feedback is valuable to us, and we'll share this with our Quality Team. To help you further, we'd like to gather some more information and invite you to call us at (800) 492-7378
1 out of 5 stars
3 August, 2025
originally posted on crest.com
Bring back the REGULAR
I am so sick and freaking tired of things that aren’t broken being fixed! The plain regular has been around like what 50yrs?? The foundation for your entire company success and it’s long-standing legacy so of course you needed to change it! You just lost a loyal customer.
1 reply from Customer Care team - 4 months ago
Thank you for taking the time to leave this review. We can understand your frustration, as we know how important your oral health is, and we do everything we can to make products that offer the best experience for you. Our products go through many quality and safety checks, and we're sorry to hear you're not a fan of our Crest Pro Health Max Cavity Protection. We value your feedback, which we'll share with our Quality Team so we can continue to provide products you'll love as much as we do. We'd like to gather more information and help further, so we invite you to give us a call( 800) 492-7378
1 out of 5 stars
10 May, 2025
originally posted on crest.com
Reaction to the toothpaste
I was using the basic Crest toothpaste which I can't find anymore. Bought Crest Plus cavity protection. It is not the same . It burns my mouth. Feels like it is too strong. Was the formula changed?
1 reply from Customer Care team - 6 months ago
Thank you for bringing this to our attention. We're sorry to hear this happened, and we hope you're feeling better, Julie. Safety is our top priority, and while all of our products are safe and effective, some users may not tolerate a particular formulation. It's helpful to know we haven't made any recent changes to the Crest Pro-Health Maximum Cavity Protection Toothpaste formula. If irritation persists, we recommend you discontinue using the toothpaste and consult with your dentist. Your dentist may recommend an alternate version, such as a sensitive toothpaste. So we can learn more about your experience and share this with our team, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
5 out of 5 stars
11 March, 2025
originally posted on crest.com
New packaging ... same toothpaste?
I emailed Crest about the new Crest Plus ... and this was the response. Thank you for contacting Crest. I'm sorry for the inconvenience that this may have caused and I 'd be happy to assist. Our base Crest toothpaste is now part of the Crest Plus family of products. Crest Plus is the same great toothpaste that you know and love under the classic Crest name. Our goal is to make it easier for you to find a product that is right for you and the benefits that you are seeking. We did change the artwork and packaging; however, we did not change the formula for the Crest Cavity Protection, it is still the same toothpaste that you'd come to know with our base toothpaste. Thanks again for reaching us at Crest and please feel free to get in touch if you have further questions. Billy Crest Team
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2025Verified purchase
Regularly ise it
It is good smelling and effective
3 out of 5 stars
18 December, 2024
originally posted on crest.com
Sick and tired of shrinkflation
The only reason I'm giving this three stars is because of shrinkflation now they are selling the 8.2 oz toothpaste in a 5.7 oz package for the same price. I could tell right away when I opened the box that the tube was smaller. Go figure. I don't know when this nonsense is going to stop.
5 out of 5 stars
8 November, 2024
originally posted on crest.com
Great toothpaste but was it discontinued?
All great but was it discontinued? If so then it's a terrible mistake on the company side as I cannot find it anymore online, there's only the "plus" variant which I'm not sure is the same so I'm not buying it!
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2024Verified purchase
Hi
Good toothpaste for me
1 out of 5 stars
25 July, 2024
originally posted on crest.com
Suspecious Ingredients
For some reason, P&G no longer lists the "inactive ingredients" on the tube of toothpaste. Upon going to the P&G website, one finds that it is very hard to locate the full list of ingredients (requires properly clicking through many layered webpages). Once found, the list unclear on at least one important point. Instead of listing the ingredients used to provide flavor, P&G just lists "flavor". Flavor is not an "ingredient" it is a vague category. What chemical(s) are you using for "flavor" ..... one can only wonder.
1 reply from Customer Care team - 1 year ago
We're sorry to hear you had a hard time finding the ingredients in your toothpaste, and are happy to help. The flavoring ingredients used are proprietary, so this is why we don't list them. You can view a full list of our ingredients on the Smart Label website. So that we can help you further, please give us a call at (800) 492-7378.
5 out of 5 stars
9 July, 2024
originally posted on influenster.com

Happy dentist!
[This review was collected as part of a promotion.] I love this toothpaste! It helped my teeth look and feel great. My dentist also liked it a lot too, I have no cavities at my most recent visit. That is why I waited so long to review this, I wanted to make sure that it really did a good job of keeping my teeth clean before I left a review. The packaging was standard and good, nothing to write home about but nothing to complain about either
5 out of 5 stars
26 June, 2024
originally posted on crest.com
The only one that doesn’t make my teeth hurt
The only toothpaste that doesn’t make my teeth hurt. You better not ever discontinue it
5 out of 5 stars
15 April, 2024
originally posted on influenster.com

Minty clean.
[This review was collected as part of a promotion.] This toothpaste has a good flavor and works well. It's a good product for its value. Makes my mouth feel and look clean. I love to put it in my toothpaste dispenser.
5 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2024
A great toothpaste
It's not too minty where it burns, but it still makes your breath smell good. It is definitely good at protecting cavities and it helps whiten as well. Just be consistent with brushing for two minutes and voila! Beautiful teeth!
5 out of 5 stars
4 April, 2024
originally posted on influenster.com

same great brand, always great effectiveness, and not bad tasting.
[This review was collected as part of a promotion.] I found the flavor of this toothpaste to not be overwhelming or to sweet which I liked. Also they seal the package very good so I do t see spills happening very easily. All in all same great brand, always great effectiveness, and not bad tasting.
5 out of 5 stars
3 April, 2024
originally posted on influenster.com

All day freshness
[This review was collected as part of a promotion.] Crest prohealth, Max cavity, protection, toothpaste, gives me a sense of comfort, knowing that my teeth are protected from cavities. The texture is not gritty at all, and leaves my teeth filling fresh all day long.
4 out of 5 stars
3 April, 2024
originally posted on influenster.com

Teeth felt clean all day!
[This review was collected as part of a promotion.] Usually I’m a Sensodyne or Colgate girly, so this was my first time in a long time trying Crest thanks to Influenster. Texture is basically like most other toothpastes, but it lathered really well while brushing my teeth. Not tooo minty which was new for me. My teeth felt clean literally the entire day, from 6AM when brushed to 10PM at night when they’re once again brushed.