Dashboards That Deliver - by Andy Cotgreave & Amanda Makulec & Jeffrey Shaffer & Steve Wexler (Paperback)

Book Synopsis

A comprehensive guide to building and deploying dashboards that deliver.

Dashboards That Deliver: How to Design, Develop, and Deploy Dashboards That Work teaches you a complete process of dashboard creation, from the initial spark, through discovery and prototyping, to release and maintenance. Its guidance addresses the human and social factors in making successful dashboards. You'll learn how to apply the process whether you're a sole data analyst, or the head of business intelligence in a large enterprise. Also included are over a dozen detailed chapters featuring real-world dashboards from different industries (healthcare, transportation, etc.), departments (finance, marketing, human resources), and platforms (print, desktop, cellphone, etc.). There are dashboards designed for different audiences, including one that has had 2.5 billion views. Each one has a unique creation story you can learn from and apply.

The expert authors have a combined fifty-plus years of hands-on experience helping people in hundreds of organizations build effective dashboards. They have seen multiple successes and failures, bringing their own stories and empathy to help readers survive and thrive in a rapidly changing data landscape.

You'll learn to:

• Understand the needs of your users and apply those to the language of data analytics. Create wireframes and mockups to make the most efficient user experience. Choose the appropriate data visualizations for each purpose.
• Release and then measure the success of your dashboard implementation. How AI might change how dashboards are developed. Whether you are a Chief Data Officer, Head of Business Intelligence, or a data analyst, this book will help you succeed in sharing actionable, data-informed insights.

From the Back Cover

Praise for DASHBOARDS THAT DELIVER

"You've designed a gorgeous dashboard that relies on well-chosen charts and intuitive interactivity, but if you didn't continuously involve your end-users during development, your dashboard is likely to fail. This book teaches a powerful and flexible process infused with critical themes from design thinking and agile development. It's illustrated with detailed examples, distilled from 50+ years of collective experience, and is written with humor and verve. It's my new textbook for my course at Kellogg."
--STEVE FRANCONERI, Professor of Management and Organizations, Kellogg School of Management at Northwestern University

"Steve, Jeff, Andy, and Amanda bring unmatched expertise to this guide. In Dashboards That Deliver, they've distilled years of experience into a thoughtful, usable framework--brought to life through a plethora of real-world examples. It's full of ideas you can use to elevate both your dashboards and the conversations around them. A fantastic resource."
--COLE NUSSBAUMER KNAFLIC, CEO and author of storytelling with data

"Dashboards That Deliver is the practical, end-to-end guide the data world has been missing. Written by leading experts, it's refreshingly real about what it takes to create dashboards that truly transform organizations. With a clear, actionable framework covering planning to post-launch, this book will help you make better decisions--and lasting impact."
--DR. MORGAN DEPENBUSCH, People Analytics Leader (Google, Snowflake)

"Essential reading for any data leader. The strategies in this book will elevate your team's value and your influence within the business. I want everyone on my team to read it!"
--MARK JACKSON, Chief Data Officer at Piedmont Healthcare

"Years of experience coupled with practical advice and a touch of humor make Dashboards That Deliver a go-to reference book that all dashboard practitioners should keep close at hand."
--JIM STERNE, Author, Keynoter, Target Marketing of Santa Barbara

About the Author

Andy Cotgreave speaks and trains internationally on the topic of data communication. He spent 15 years as the data evangelist at Tableau. He has keynoted at events around the world including Big Data London, Gartner Analytics Summits and the Information Is Beautiful Awards.

Amanda Makulec, MPH, is a data visualization designer, teacher, and speaker who has worked with teams to visualize health data responsibly in more than a dozen countries around the world. She is also a founding board member and former Executive Director for the global Data Visualization Society.

Jeffrey Shaffer is the Director of the Applied AI Lab and the Kirk and Jacki Perry Professor of Analytics and Assistant Professor-Educator at the University of Cincinnati in the Carl H. Lindner College of Business.

Steve Wexler is the founder and chief chart looker-atter at Data Revelations. He has helped hundreds of organizations worldwide communicate better with data.