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Data Analysis for Business Decisions - by Andres Fortino (Paperback)

Data Analysis for Business Decisions - by  Andres Fortino (Paperback) - 1 of 1
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About this item

Highlights

  • In today's data-driven world, the ability to analyze and interpret data is no longer optional--it's a necessity for making informed business decisions.
  • About the Author: Andres Fortino, PhD holds an appointment as a Clinical Associate Professor of Management and Systems at the NYU School of Professional Studies, where he teaches business analytics, data mining, and data visualization.
  • 440 Pages
  • Business + Money Management, Marketing

Description



About the Book



In today s data-driven world, the ability to analyze and interpret data is no longer optional it s a necessity for making informed business decisions. This book provides a comprehensive, hands-on guide to mastering the essential techniques and tools that empower business analysts to transform raw data into actionable insights. Packed with practical



Book Synopsis



In today's data-driven world, the ability to analyze and interpret data is no longer optional--it's a necessity for making informed business decisions. This book provides a comprehensive, hands-on guide to mastering the essential techniques and tools that empower business analysts to transform raw data into actionable insights. Packed with practical exercises and real-world case studies, this book focuses on applying statistical methods across the most widely used tools, including Excel, R, Python, and generative AI platforms like ChatGPT. Key topics include framing analytical questions, descriptive and advanced statistical techniques, text analytics and A/B testing, and big data and visualization. Whether analyzing sales trends, optimizing marketing strategies, or improving operational efficiency, you'll gain the skills to make data-backed decisions that drive business success.
FEATURES
- Includes hands-on exercises with industry-standard tools, including Excel, R, Python, and generative AI
- Covers step-by-step instructions for advanced techniques like time series forecasting and contingency analysis
- Uses real-world case studies to demonstrate the application of concepts to business scenarios
- Features companion files with datasets, surveys, and cases (available for downloading from the publisher)



About the Author



Andres Fortino, PhD holds an appointment as a Clinical Associate Professor of Management and Systems at the NYU School of Professional Studies, where he teaches business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers and has made over 100 technical presentations. He received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures. He is a Senior Member of the IEEE, and a member of the Academy of Management, INFORMS and the Decision Science Institute.
Dimensions (Overall): 8.9 Inches (H) x 7.0 Inches (W) x .8 Inches (D)
Weight: 1.85 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Marketing
Genre: Business + Money Management
Number of Pages: 440
Publisher: Mercury Learning and Information
Theme: Telemarketing
Format: Paperback
Author: Andres Fortino
Language: English
Street Date: January 4, 2025
TCIN: 1003276431
UPC: 9781683929345
Item Number (DPCI): 247-41-7797
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.8 inches length x 7 inches width x 8.9 inches height
Estimated ship weight: 1.85 pounds
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