Dead Wrong - by Geeta Nayyar (Hardcover)

About the Book

"Dead Wrong is a map spanning the broken information ecosystem and healthcare organizations' path to progress. Readers will gain an understanding of the challenges, strategies to fight for the truth as an individual and from within a healthcare organization, and invaluable lessons from real- world stories. Unlike books that examine the problem from the ivory tower, Dead Wrong uses a physician's firsthand insights, interviews with healthcare leaders on the frontlines of the COVID fight, and academic research to deliver accessible information through captivating storytelling. It's a story designed to empower everyone--from healthcare administrators and clinicians to technologists and information advocates--to understand our predicament and to take steps toward restoring truth. Because we have already endured too many consequences of inaction"--

Book Synopsis

Save lives and improve public health by countering misinformation

In Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you'll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.

Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You'll also find:

• An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it
• A compelling portrait of the seriousness of the information predicament in which we currently find ourselves
• Actionable, practical strategies for countering misinformation in today's information ecosystem

Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.

From the Back Cover

Praise for DEAD WRONG

"It is increasingly clear that misinformation poses a threat to every pillar of society, but the stakes are especially high in medicine. With refreshing clarity, Dead Wrong spotlights the challenges of separating fact from fiction when it comes to our healthcare. Dr. Geeta Nayyar isn't satisfied with simply defining the problem. She merges her clinical experience and boardroom expertise along with her team's journalistic skills to offer practical solutions and chart a better path forward. Healthcare and policy leaders would be wise to take note."
--DR. SANJAY GUPTA, Chief Medical Correspondent, CNN

"Misinformation, or downright lies, are undermining so many important conversations we need to be having in this country about how to make policy decisions that are critical to our quality of life. Nowhere is there more harmful than in healthcare where lives are quite literally at stake, particularly in our most vulnerable communities. Fight disinformation by being informed--start with this great book that gets inside how myths and lies cause harm and give us the facts we need to fight back."
--SOLEDAD O'BRIEN, Broadcast Journalist and Founder, Soledad O'Brien Productions

"Finally, a no-nonsense wake-up call to combat the epidemic of misinformation in American healthcare. In Dead Wrong, Dr. Geeta Nayyar fearlessly tackles this pervasive problem with unapologetic fervor and characteristic grace, exposing the devastating impact of falsehoods on our well-being. This book is an urgent rallying cry for us all to take control of our health and dismantle the web of deceit that has entangled healthcare for decades. Brace yourself for a heavy dose of truth and an honest look in the mirror."
--ANA NAVARRO, Political Commentator and Strategist

"In Dead Wrong, Dr. Geeta Nayyar takes an intimate and moving look at misinformation, disinformation, and their striking effects on the U.S. healthcare system. She also points to solutions, which are too often absent from the conversation. This must-read book is an urgent call to action for everyone who works in healthcare or cares about the future our children will inherit."
--ARIANNA HUFFINGTON, Founder and CEO, Thrive Global

About the Author

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC.

TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.