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Delta - by W David Lewis & Wesley Phillips Newton (Paperback)
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About this item
Highlights
- Beginning in the 1920s as a lowly crop-dusting operation in Louisiana, Delta Air Lines had, by its fiftieth anniversary, down to become one of the largest companies in the industry and one of the most consistently profitable.
- About the Author: W. David Lewis (Author) W. DAVID LEWIS (1931-2007) was a Distinguished University Professor at Auburn University.
- 608 Pages
- History, United States
Description
Book Synopsis
Beginning in the 1920s as a lowly crop-dusting operation in Louisiana, Delta Air Lines had, by its fiftieth anniversary, down to become one of the largest companies in the industry and one of the most consistently profitable. First published in 1979, this is a comprehensive account of the growth and development of Delta's strategy and style, the steady expansion of its routes, its relationship with federal regulatory agencies, and the everchanging composition of its fleet. Because the underlying spirit of the Delta enterprise owed so much to its founder, C.E. Woolman, this is also an engaging portrait of the man who came to be classed alongside Eastern's Eddie Rickenbacker and Pan American's Juan Trippe as a pioneer of commercial aviation.Review Quotes
Delta is definitive and is among the best business history available.-- "Technology and Culture"
A detailed narrative account of the fifty-year history if Delta Air Lines . . . Should appeal to both the general reader and the student of American transportation history.-- "American Historical Review"
Excellent insight is gained not only into the history of airlines but also into the difficult role of entrepreneurs in blending finance, human relations, and technology to produce a service-oriented organization. . . . Those interested in either business history of transportation will enjoy the book on this blue chip airline.-- "Transportation Journal"
If it is not the perfect business history, it is close enough to be used as a model of what a business history should be. Both Delta Airlines and the authors are to be congratulated.-- "Journal of Economic History"
About the Author
W. David Lewis (Author)W. DAVID LEWIS (1931-2007) was a Distinguished University Professor at Auburn University. His books include Eddie Rickenbacker: An American Hero in the Twentieth Century. Wesley Phillips Newton (Author)
WESLEY PHILLIPS NEWTON (1925-2012) was a professor emeritus of history at Auburn University. His books include To Command the Sky: The Battle for Air Superiority Over Germany, 1942-1944 (coauthored with Stephen L. McFarland).
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x 1.51 Inches (D)
Weight: 1.6 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 608
Genre: History
Sub-Genre: United States
Publisher: University of Georgia Press
Theme: 20th Century
Format: Paperback
Author: W David Lewis & Wesley Phillips Newton
Language: English
Street Date: September 1, 2016
TCIN: 89221252
UPC: 9780820341620
Item Number (DPCI): 247-23-3999
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1.51 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1.6 pounds
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