New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasAI Gift FinderClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalDealsClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Design for How People Think - by  Phd John Whalen (Paperback) - 1 of 1

Design for How People Think - by Phd John Whalen (Paperback)

$32.00Save $23.99 (43% off)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory.
  • About the Author: John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience.
  • 236 Pages
  • Art, Product

Description



About the Book



User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.



Book Synopsis



User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
  • Find out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes
  • Learn how to immediately apply what you've learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences



About the Author



John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design--the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .5 Inches (D)
Weight: .7 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 236
Genre: Art
Sub-Genre: Product
Publisher: O'Reilly Media
Format: Paperback
Author: Phd John Whalen
Language: English
Street Date: May 14, 2019
TCIN: 83304200
UPC: 9781491985458
Item Number (DPCI): 247-57-1570
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.5 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.7 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Trending Non-Fiction

Let Them Theory - by Mel Robbins (Hardcover)

$15.68
Buy 1, get 1 50% off select books & accessories
4.8 out of 5 stars with 187 ratings

107 Days - by Kamala Harris (Hardcover)

$19.31
was $20.98 New lower price
Buy 1, get 1 50% off select books & accessories
4.1 out of 5 stars with 54 ratings

Poems & Prayers - by Matthew McConaughey (Hardcover)

$19.58
MSRP $29.00
Buy 1, get 1 50% off select books & accessories
4.6 out of 5 stars with 12 ratings

Pop-Up Peekaboo! Pumpkin - (Board Book)

$7.09
MSRP $9.99
Buy 1, get 1 50% off select books & accessories
4.9 out of 5 stars with 45 ratings

Discover more options

Think STATS - 3rd Edition by  Allen B Downey (Paperback)

$59.99
MSRP $79.99
Buy 1, get 1 50% off select books & accessories

Think DSP - by  Allen B Downey (Paperback)

$29.99
Buy 1, get 1 50% off select books & accessories

Think Python - 3rd Edition by  Allen B Downey (Paperback)

$34.73
MSRP $48.99
Buy 1, get 1 50% off select books & accessories

Think Bayes - 2nd Edition by  Allen B Downey (Paperback)

$30.99
MSRP $55.99
Buy 1, get 1 50% off select books & accessories

Think Julia - by  Ben Lauwens & Allen B Downey (Paperback)

$31.49
MSRP $55.99
Buy 1, get 1 50% off select books & accessories

Think Java - 2nd Edition by  Allen B Downey & Chris Mayfield (Paperback)

$30.49
MSRP $49.99
Buy 1, get 1 50% off select books & accessories

Related Categories

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy