Design Leadership Chronicles - by Marzia Arico (Paperback)

Book Synopsis

Design Leadership Chronicles: A Graphic Novel About Organisational Change

What does it take to transform an organisation through design? Design Leadership Chronicles offers a unique perspective on this question, revealing the power of strategic design to reshape the future of businesses in the face of uncertainty. This graphic novel chronicles the journeys of nine visionary leaders who are at the forefront of driving organisational change through design and experimentation.

Divided into three compelling parts-Making Sense of the Status Quo, Seeking Change, and Envisioning Alternative Futures-each chapter illuminates a different leader's path, highlighting the challenges they faced, the successes they achieved, and the invaluable lessons they learned along the way. Rather than providing a one-size-fits-all solution, the book inspires readers with these real-world stories, showing how design can lead to meaningful transformation within large organisations.

Each section of Design Leadership Chronicles is brought to life through distinct graphic styles created by three talented artists, with each style thoughtfully crafted to reflect the themes of its respective chapters. This blend of visual storytelling and design makes the book as engaging as it is insightful.

Whether you're a design leader, an aspiring change-maker, or someone interested in the intersection of design and business strategy, Design Leadership Chronicles offers a refreshing perspective on how design thinking can shape not just products and services, but entire organisations. These stories delve into creativity, leadership, and, above all, the human side of transformation.

With a foreword by Silicon Valley design guru John Maeda, this book is a must-read for anyone seeking to understand how design can drive change in today's complex business world.

About the Author

Marzia Aricò is a design leader, independent consultant, coach, author, and public speaker. She has dedicated most of her career to enabling organizations to approach and deliver meaningful transformation through design. Over the years, she has worked with organizations such as adidas, JPMorgan Chase, Ford Motors, Gucci, and Xero. She is a designer with a PhD in Organizational Studies from Copenhagen Business School. Marzia profoundly believes in the power of combining design and business, as well as practice and academia. Contamination is her approach to change.