Digital Darwinism - (Kogan Page Inspire) 2nd Edition by Tom Goodwin (Paperback)

About the Book

Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.

Book Synopsis

Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.

Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future?

Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.

Review Quotes

"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that don't let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves."-- "Sam Conniff, Bestselling Author, 'Be More Pirate', and Director, Uncertainty Experts"

"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective."-- "Jeff Dailey, CEO, Farmers Insurance"

"Big, bold ideas that make you think."-- "Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness'"

"The business book leaders need, but don't deserve."-- "Alex Roy, TV Host, and Director of Special Operations, Argo AI"

About the Author

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.