Digital Marketing for Travel Brands - by Andy Headington

About the Book

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Book Synopsis

Looking to implement smarter digital marketing strategies that deliver real results in travel?

Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing managers, brand leads and department heads navigating the complex digital travel landscape. Covering every stage from strategy to execution, it equips you with the principles, tools and frameworks to optimize campaigns, build credibility and create measurable impact in a fast-changing industry.

Drawing on real-world examples from established travel brands, this book shows you how to apply proven models and avoid costly pitfalls while preparing for the future of travel technology.
You'll learn how to:
- Develop a digital marketing strategy tailored to your travel brand
- Apply key principles to optimize campaigns across multiple channels
- Implement frameworks that align creativity with measurable performance
- Leverage case studies to build credibility and accelerate career impact
- Apply actionable tools to measure, refine and sustain marketing success

With detailed chapters and actionable insights Digital Marketing for Travel Brands is your essential toolkit to develop strategies that stand the test of time and position you for lasting career impact.

Review Quotes

"Andy Headington is a digital visionary and an excellent presenter - his data driven insights for our markets have been invaluable and have helped to deliver some impressive results. His presentations to our UK business have been excellent - as inspiring as they were full of rich content. His distillation of market trends and clear story on all things Artificial Intelligence have been particular highlights."-- "Lesley Taylor, Managing Director, Globus Family of Brands"

"Having worked with Andy Headington for a number of years, I see him as a trusted and authoritative source on all aspects of digital marketing. He tells it like it is, offering pragmatic and grounded advice rooted in solid research and data. His strategic clarity, commercial acumen and ability to turn complex digital challenges into clear, actionable plans have made Adido a trusted partner for many in the travel sector including Simpson Travel."-- "Ed Pyke, CEO, Simpson Travel"

"I've known Andy Headington for many years, and his knowledge of digital marketing is second to none. He has an incredible ability to make complex digital strategies clear, actionable and effective. His insight, creativity and genuine passion for helping travel businesses grow have made him one of the most respected voices in the industry. I've utilized Andy's expertise to support our company's growth trajectory, and I can see he is someone who truly cares about delivering lasting results."-- "Graham Carter, Co-Founder, The Unforgettable Travel Company"

"Whenever I see Andy Headington present his thoughts, or explain his work, I always learn something new - even after 30-plus years in communications. Eloquent and engaging, audiences are nearly always transfixed. It's really worth understanding what he has to say."-- "Graeme Buck, Director of Communications, ABTA"

About the Author

Andy Headington co-founded Adido, a leading digital marketing agency, in 2003. He has spent over 20 years being involved in digital marketing campaigns and website builds. Based in Bournemouth, UK, Andy is an active member of the Association of British Travel Agents, The Specialist Travel Association and the Institution of Travel and Tourism and has a vast knowledge of all areas of digital marketing.