INSPIRED BY DISNEY’S THE LITTLE MERMAID: Exquisite mermaid style costume dress features story inspired details, creating the perfect princess dress up experience!
FEATURES: Disney Ariel dress features a delicately pleated bodice, beautiful & soft 2-layer skirt enhanced by holofoil printing of Princess iconography throughout the top layer. Includes self-fasteners at the back for easy on and off dressing
PRINCESS CAMEO: Each dress is adorned with a pearlized Disney Princess cameo of your favorite Princess Ariel!
MATCH WITH YOUR MY FRIEND LARGE DOLL: This signature Disney Princess Dress allow girls to bring their favorite Disney Princess to life and match with their “My Friend” Ariel Large Doll! (Sold separately)
GREAT GIFT IDEA: Makes for the perfect birthday gift, holiday gift, or gift for Disney Princess lovers!
ALSO LOOK FOR: The Disney Princess dress up accessories for the complete Princess fashion experience: tiara, shoes and wand, each sold separately
SIZING: Dress fits child sizes 4-6x
MADE FROM: Satin, Organza and Polyester with sequin brocade and metallic trim
Suggested for Ages 3+
Description
Dressing up has never been so enchanting with the Disney Princess Ariel Dress, inspired by your favorite Disney Princess film. The mermaid-style dress features story-inspired details of soft and airy colorful holofoil seashells, flowers, and Ariel’s friend Flounder, along with stunning metallic finishes that glimmer in the light. Dresses fit child sizes 4-6x and is made from satin, organza and polyester with sequin brocade and metallic trim. Includes self-fasteners for easy on and off, perfect for dress up time! Experience the most enchanting adventures and imaginative play with the Princess Ariel dress.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.36 inches length x 12.55 inches width x 4.92 inches height
Estimated ship weight: 0.44 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Disney princess dresses are adored by young guests for their vibrant colors, magical designs, and comfortable fit. Many guests appreciate the attention to detail and the ability to inspire imaginative play. While some reviews mention sizing issues and material quality, the overall sentiment is positive, highlighting the dresses as perfect for dress-up occasions and Halloween costumes. Guests find them delightful for their little ones, making them a great addition to any child's wardrobe.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
296 star ratings
4.5 out of 5 stars with 296 reviews
62% would recommend
59 recommendations
5 out of 5 stars
27 August, 2026
originally posted on jakks.com
Very Detailed
[This review was collected as part of a promotion.] We have been loving how adorable this Disney Princess Core Ariel dress is!! It fits my 6 year old perfectly and the size is 4-6!! This is very detailed and it’s glittery as well. It matches her doll perfectly. I love that the bottom flows out a bit more. This is so so cute and I would buy more from this brand!! 🧜♀️
CaraB
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5 out of 5 stars
27 August, 2026
originally posted on jakks.com
Kids love this costume
[This review was collected as part of a promotion.] The kids absolutely love this Ariel costume. Material is made super well. Easy to store and super light weight. This was pretty easy to clean also.
AlexaA
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5 out of 5 stars
26 August, 2026
originally posted on jakks.com
Cute
[This review was collected as part of a promotion.] My daughter absolutely loved this dress! It’s so cute and magical, and she was beyond exited to put it on. The details are beautiful, and she truly felt like a little princess wearing it!
KrystynaR
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5 out of 5 stars
26 August, 2026Verified purchase
(no review title)
Super cute. My niece loved it
D
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5 out of 5 stars
24 August, 2026
originally posted on jakks.com
Magical and beautiful
[This review was collected as part of a promotion.] The costume was wonderfully made!! The details on the sleeves and the way the dress flares out at the bottom is over the top in the best way!! I'm excited for the years it will last us.
JhomaraH
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 August, 2026Verified purchase
(no review title)
never got the product and targete does not want to make it self responsible
Andrea
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5 out of 5 stars
22 August, 2026
originally posted on jakks.com
Perfect for Halloween or pretend play
[This review was collected as part of a promotion.] My little one simply loves it. She couldn’t wait to put it on. It is true to size. It’s for ages 4-6. My daughter is 5 and there’s still a bit of room for her to grow into it. It is made of very good material and the colors are very lovely and vibrant. It’s very lightweight and my daughter hasn’t complained about it being itchy or anything like that. It’s perfect for any little girl. It makes her feel like a real princess. It’s easy to put in as well.
GiovannaF
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 September, 2025Verified purchase
Perfect for princess
Product look exactly like the picture .
Kim
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 July, 2025Verified purchase
Moana halloween costume for us
Loved it,ordered it for my granddaughter and it just so happens her parents where planning on purchasing it for her for Halloween costume so this made it a win win for all parties
Connie
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 July, 2025Verified purchase
Basic and not great quality
My toddler didn't like the thin spaghetti straps. They also seem very cheap. The fabric was cheap and we just didn't like the overall fit/quality of this one.
Brittany H
broad age appeal
4.0 out of 5
broad age appeal: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 February, 2025Verified purchase
My daughter loves it!
Great for the price, not the highest quality but my daughter loves it!
TN
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 December, 2024
Horrible Quality
This costume looks so cheap in person. They could have dud a better job and charged a little more.
1 reply from JAKKS Pacific Team team - 2 years ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific, and we are sorry to hear about your experience. At your earliest convenience, please send us an email to consumers@jakks.com, so we can best assist you.
B
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 November, 2024Verified purchase
Cute!
This dress looks great! I bought it for my nieces 5th birthday so I hope she loves it.
abenn
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
broad age appeal
4.0 out of 5
broad age appeal: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 October, 2024Verified purchase
Kids Moana dress
Item is exactly as picture. Decent quality.
1 reply from JAKKS Pacific Team team - 2 years ago
Thank you so much for your review! We are glad to hear you are happy with your purchase. If you have any questions, feel free to reach out to consumers@jakks.com.
MJ
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 September, 2024Verified purchase
Way too bug
While the costume is cute, it is very thin and the size range is not accurate. My daughter is a size XS (4-5) and this was at least 2x too big for her. I was just going to sew the outfit to be smaller, but I was either going to lose the pattern or I would be sewing on the elastic, which would mean she couldn’t pull the skirt on and off. I decided to return the costume and find one that was more true to size.
mackyjane
value
3.0 out of 5
value: 3 out of 5
broad age appeal
4.0 out of 5
broad age appeal: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 July, 2024Verified purchase
Adorable!!
My granddaughter was so excited to get this costume. She loves playing dress-up with her older sister. She looked so cute!
Loving Grandma
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 May, 2024Verified purchase
Alittle disappointed
No stretch to material at all.
ROrtiz
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 April, 2024Verified purchase
Complete disappointment!
The costume was poorly made. The top has 2 plastic strings to hlod the top on a little girl. The top is still way too large. The skirt is extremely large. We are returning this costume. I would not sell tgis costume.
1 reply from JAKKS Pacific Team team - 2 years ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific, and we are sorry to hear about your experience. Please send us an email to consumers@jakks.com if you have any questions.
Complete Disappointment
value
1.0 out of 5
value: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 March, 2024Verified purchase
Do better.
It was too small. There is no size selection. Disney dresses shouldn’t be one size fits all. Because they don’t. How do you think that makes my daughter feel. Do better Target/Disney.
1 reply from JAKKS Pacific Team team - 2 years ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific, and we are sorry to hear about your experience. This dress fits children sizes 4-6X. At your earliest convenience, please send us an email to consumers@jakks.com, so we can best assist you.
GirlMom22
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 December, 2023Verified purchase
Great quality
My daughter received this as a gift. Love the quality. Fit a little big for her.
1 reply from JAKKS Pacific Team team - 3 years ago
Thank you so much for your review! We are glad to hear you are happy with your purchase. If you have any questions, feel free to reach out to consumers@jakks.com.
