Disruptive Technologies - 2nd Edition by Paul Armstrong (Paperback)

About the Book

Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption.

Book Synopsis

The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business.

Disruptive Technologies offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing.

If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption. Disruptive Technologies is your essential guide to creating a stable response to constant technological upheaval.

Review Quotes

"Disruptive Technologies is a must-read for any executive who's looking to understand what's next and get ahead of it."-- "Claire Valoti, former VP EMEA, Snapchat Inc. and Head of Agency Relations, Meta"

"Disruptive Technologies' is an elucidating look at the technology that is likely just around the corner. Paul is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like."-- "Mike Murphy, Editor-In-Chief, IBM Research"

"A comprehensive look at the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world."-- "Nir Eyal, author of 'Hooked: How to Build Habit-Forming Technology'"

"Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better."-- "Daniel H. Pink, author of 'Drive' and 'To Sell is Human'"

"Paul's experience, energy, honesty and insights make Disruptive Technologies a must-read."-- "Reshma Sohoni, Founding Partner, Seedcamp"

"Some books have ideas, some vision, some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it."-- "Marco Rimini, CEO, Worldwide Central Team, Mindshare"

"The future is already here - we just haven't noticed yet. Paul's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!"-- "Gerd Leonhard, futurist, author, and CEO of The Futures Agency"

"The perfect guide for all professionals looking to better understand and thrive in the current marketplace of disruptive technologies."-- "Michael Villaseñor, Director of Product Design, Spotify"

"This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for ambitious today's entrepreneurs."-- "Russ Shaw CBE, Founder of Global Tech Advocates"

"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but Disruptive Technologies gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer."-- "Lance Ulanoff, Editor, TechRadar"

About the Author

Paul Armstrong runs his own private emerging technology advisory, TBD Group/FORTH. He created 'TBD Conference' which has been named one of the top 50 global technology conferences and spawned 'Mouthwash', the world's first sponsored Twitter Spaces show. He is an in-demand speaker on emerging technologies, big tech, platforms, strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. Paul is regularly quoted in, or writes regularly for; Forbes, Wall Street Journal, Cool Hunting. He is based in London, UK.