Disruptors, Discounters, and Doubters - by Joe Rand (Paperback)

Book Synopsis

The world of real estate is changing. Are you changing with it?

The real estate industry has to overcome challenges from the Disruptors who are promising a better, faster, and cheaper transaction; the Discounters who claim they can replicate our services for a fraction of the cost; and the Doubters in our midst who don't believe in the value of their work.

But to overcome these challenges, we need to embrace change. We need to adapt to service the needs of the empowered consumer. We need to stop thinking of real estate agents as just salespeople and become better at our actual jobs of providing buyers and sellers with a great service experience. We need to recognize that our value proposition has changed from the days when we were just gate keepers and door openers. And we need to fix the broken real estate transaction that leaves clients frustrated and unsatisfied.

Because if we don't, someone else will.