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Divi Volumizing Shampoo - Ulta Beauty - 2 of 4Divi Volumizing Shampoo - Ulta Beauty - 3 of 4Divi Volumizing Shampoo - Ulta Beauty - 4 of 4
Divi Volumizing Shampoo - Ulta Beauty - 1 of 4

Divi Volumizing Shampoo - 12 fl oz - Ulta Beauty: With Tea Tree Oil, For Straight & Fine Hair, Clarifying, Nourishing

$32.00 ($2.67/fluid ounce)See 1 deal for this item
Size12 fl oz

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At a glance

About this item

Highlights

  • Helps to add lift, bounce and volume
  • Deeply cleanses without stripping
  • Nourishes amd balances the scalp
  • Good for thin, fine hair
  • Color-safe shampoo
  • Vegan and made in the USA with globally sourced ingredients
  • Made without parabens, sulfates and synthetic fragrance

Description

Elevate your hair to new heights with Divi's Volumizing Shampoo, a powerhouse formula designed to deliver effortless lift, bounce and volume. Formulated with a blend of postbiotics, green tea and glucosamine, as well as microalgae, tea tree oil and biotin, this shampoo is specially crafted for thinning hair to remove product and oil buildup, nourish and balance the scalp and cleanse the hair without stripping. When paired with our Volumizing Conditioner, this duo works to leave your hair feeling fresh, soft and—did we mention voluminous?
Hair Type: Straight, Normal, Fine
Health Facts: Contains Tea Tree Oil
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Nourishing, Strengthening, Clarifying, Basic Cleansing, Volumizing
Net weight: 12 fl oz (US)
Features: Dermatologist Tested, Lightweight
TCIN: 91244814
UPC: 850046282126
Item Number (DPCI): 342-03-6730
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium cocoyl (sethionate, sorbitan oleate decylglucoside crosspolymer, sodium cocoyl glutamate, sodium chloride, mentha piperita (peppermint) oil, hydroxyacetophenone, cocamide mipa, 1,2-hexanediol, caprylyl glycol, menthol, polyquaternium-10, hydrolyzed rice protein, coconut acid, melaleuca alternifolia (tea tree) leaf oil, tetrasodium glutamate diacetate, propanediol, citric acid, sodium isezthonate, quaternium-80, lactobacillus ferment, sorbeth-230 tetraoleate, sodium hydroxide, caffeine, glucosamine hcl, biotin, decyl glucoside, benzyl alcohol, sorbitan laurate, chlorella vulgaris extract, camellia sinensis leaf extract, potassium sorbate, sodium benzoate, sodium metabisulfite, lactic acid, limonene, linalool

Allergens & Warnings:

Caution: For external use only. Avoid contact with eyes. If irritation occurs, discontinue use.

Shipping details

Estimated ship dimensions: 8 inches length x 3 inches width x 3 inches height
Estimated ship weight: 0.96 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This product has garnered mixed feedback from guests, with some praising its ability to add volume and freshness to fine hair, while others report negative experiences such as greasiness and hair loss. Many guests appreciate the pleasant scent and the clean feeling it provides to the scalp. However, concerns about the product weighing hair down and causing dryness have been frequently mentioned. Overall, guests suggest trying it with caution, especially for those with fine or thinning hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 648 reviews
    57% would recommend
    45 recommendations
    4 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
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    Helps hair grow!

    I have extremely fine hair and I really don't think any product exists that could give me true volume. I like that Divi helps my hair grow a lot quicker than it would normally. My hair stylist couldn't believe how much new growth I had just from using Divi and it seems to keep my hair healthy.
    Alyssa
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on http://www.ulta.com
    Image

    Best shampoo I have ever used, not only for volume...

    This shampoo is Phenomenal. I love how my hair looks and feels. It's got so much more volume and looks cleaner than ever. I'm seriously impressed by this line of hair care products. My hair is thinning and I haven't found anything that works up until I found Divi Volumizing shampoo. I tried the reset shampoo first and it literally cleaned every single strand and my hair and scalp have never felt and looked so Amazing. I've gotten so many compliments. I just can't emphasize enough how well this product works. This is my honest opinion. I am sure you will be as happy as I am, give Divi a try!!!
    Lynn
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 March, 2026

    Doesn't volumize

    Not sure what the hype is about these products. They are very watery and smell terrible. The volumizers don't "volumize" and the growth serum does nothing. Just another scam. Save your money
    mcflytexas
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
    Image

    Love this product. It's amazing for my hair

    Love this product. It's amazing for my hair
    Lynn
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026Verified purchase

    (no review title)

    This shampoo is light and doesn’t make the hair feel weighed down but it also doesn’t dry it out. My hair feels very balanced after I use this with the condition that goes with it. I have a lot of fine coarse dry curly hair and I keep going back to these!
    Kristin
    Did you find this review helpful?
    2 out of 5 stars
    10 February, 2026
    originally posted on http://www.ulta.com
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    not for me

    This made my hair insanely dry to the point where hair oil didn't make my hair greasy. It also made my scalp break out which hurt, the second I went back to different shampoo all my problems went away.
    cc
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on http://www.ulta.com
    Image

    LOVE

    I PURCHASED THE TRAVEL SIZED BOTTELS JUST TO SEE IF ID LIKE IT AND I WILL BE BUY IT AGIAN
    JAMIE
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    Yes

    This shapoo has helped my thin sparse hair look fuller. It has a very strong medicinal (menthol maybe?) smell, but it doesn't bother me. Tingles the scalp in a good way. Do not want the lather to get it in my eyes however.
    Shoelover
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on http://www.ulta.com
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    Divi and Matrix the best!!!

    I have his divi formula shampoo conditioner since March 2024. I am an ovarian cancer patient for the last 10 years and I could not grow my hair for eight. My hair is at the middle of my back and growing healthier than ever. It is all in DIVI hands.
    Diana
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on http://www.ulta.com
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    Impressive Results for Long, Fine, Wavy Hair

    The results were impressive even after styling. I blow-dried my hair and was thrilled that the volume and bounce lasted for two full days. My waves held their shape, and my hair didn't fall flat or become limp overnight. It's rare to find a product that delivers both instant and lasting results, especially for fine hair types.
    Diane
    Did you find this review helpful?
    2 out of 5 stars
    25 December, 2025
    originally posted on http://www.ulta.com
    Image

    not so good

    My hair is thinning so I bought this to try. My hair is naturally platinum. This is dries out my hair and turns it yellowish.
    Alliel
    Did you find this review helpful?
    1 out of 5 stars
    9 December, 2025
    originally posted on http://www.ulta.com
    Image

    Caused Scalp Folliculitis

    This product caused scalp folliculitis after a fee uses. After the cost of derm appt, ins, co pay, prescription antibiotics and the cost of product itself, save your money and time.
    Jenn
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on http://www.ulta.com
    Image

    Yes, I will purchase the product again and the conditiner

    Using the shampoo and conditioner makes your hair strong, yet silky smooth
    Violet
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on http://www.ulta.com
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    I have bought this before.

    I like how the shampoo stimulates my scalp. My scalp is dry. Helps relieve the itching.
    Betty
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on http://www.ulta.com
    Image

    Love this shampoo

    I have wavy, fine hair, but alot of it since im almost 5 months postpartum (and the shedding just began iykyk). Ive used this before, during and after pregnancy and I loved how my hair turns out after using. Its not drying and im able to go almost a week without needing to wash my hair, using a small amount of dry shampoo towards the end. I do double wash at the roots only. My hairstylist has even commented on how much healthier my hair feels and that im shedding way less than my first baby. I honestly believe its partly because ive taken care of my scalp this time around.
    Tally
    Did you find this review helpful?
    1 out of 5 stars
    22 November, 2025
    originally posted on http://www.ulta.com
    Image

    HORRIBLE

    Terrible waxy feelinf and caused hair fallout!!!!! Called ulta to tell them this vad reaction but they refused to help becuase its not in the 30 day return window. I am done with Divi, and disappointed in Ulta as well.
    Liz
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 November, 2025Verified purchase

    (no review title)

    Makes my hair feel and look fuller Gives it more volume at the roots especially
    Atenas
    Did you find this review helpful?
    1 out of 5 stars
    1 November, 2025
    originally posted on http://www.ulta.com
    Image

    waxy

    only got half way through the bottle before I got rid of it... it felt so nice/refreshing but once my hair dried left a waxy sticky coating on my hair for a few washes. Very disappointing.
    Sarah
    Did you find this review helpful?
    1 out of 5 stars
    14 October, 2025
    originally posted on http://www.ulta.com
    Image

    not good for wavy colored hair

    i could not for the life of me realize why my hair was suddenly so limp and thin until my partner asked if i changed any of my hair products and this is the only new thing! ever since i started this my hair has been getting thinner and more knotted like impossible to brush
    wavy gurl
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2025
    originally posted on http://www.ulta.com
    Image

    This actually works

    The divi Volumizing shampoo seems to do what it says it will do. My thinning hair seems thicker--the "balding" area is somehow much less and my hair in general has more life and volume. I am 78 and avoid most conditioners; this one is not too heavy. Good product.
    Janice
    Did you find this review helpful?

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