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Divi Volumizing Shampoo - Ulta Beauty - 2 of 4Divi Volumizing Shampoo - Ulta Beauty - 3 of 4Divi Volumizing Shampoo - Ulta Beauty - 4 of 4
Divi Volumizing Shampoo - Ulta Beauty - 1 of 4

Divi Volumizing Shampoo - 12 fl oz - Ulta Beauty: With Tea Tree Oil, For Straight & Fine Hair, Clarifying, Nourishing

$32.00 ($2.67/fluid ounce)
Size12 fl oz

In Stock

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At a glance

About this item

Highlights

  • Helps to add lift, bounce and volume
  • Deeply cleanses without stripping
  • Nourishes amd balances the scalp
  • Good for thin, fine hair
  • Color-safe shampoo
  • Vegan and made in the USA with globally sourced ingredients
  • Made without parabens, sulfates and synthetic fragrance

Description

Elevate your hair to new heights with Divi's Volumizing Shampoo, a powerhouse formula designed to deliver effortless lift, bounce and volume. Formulated with a blend of postbiotics, green tea and glucosamine, as well as microalgae, tea tree oil and biotin, this shampoo is specially crafted for thinning hair to remove product and oil buildup, nourish and balance the scalp and cleanse the hair without stripping. When paired with our Volumizing Conditioner, this duo works to leave your hair feeling fresh, soft and—did we mention voluminous?
Hair Type: Straight, Normal, Fine
Health Facts: Contains Tea Tree Oil
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Nourishing, Strengthening, Clarifying, Basic Cleansing, Volumizing
Features: Dermatologist Tested, Lightweight
TCIN: 91244814
UPC: 850046282126
Item Number (DPCI): 342-03-6730
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium cocoyl (sethionate, sorbitan oleate decylglucoside crosspolymer, sodium cocoyl glutamate, sodium chloride, mentha piperita (peppermint) oil, hydroxyacetophenone, cocamide mipa, 1,2-hexanediol, caprylyl glycol, menthol, polyquaternium-10, hydrolyzed rice protein, coconut acid, melaleuca alternifolia (tea tree) leaf oil, tetrasodium glutamate diacetate, propanediol, citric acid, sodium isezthonate, quaternium-80, lactobacillus ferment, sorbeth-230 tetraoleate, sodium hydroxide, caffeine, glucosamine hcl, biotin, decyl glucoside, benzyl alcohol, sorbitan laurate, chlorella vulgaris extract, camellia sinensis leaf extract, potassium sorbate, sodium benzoate, sodium metabisulfite, lactic acid, limonene, linalool

Allergens & Warnings:

Caution: For external use only. Avoid contact with eyes. If irritation occurs, discontinue use.

Shipping details

Estimated ship dimensions: 8 inches length x 3 inches width x 3 inches height
Estimated ship weight: 0.96 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The product has received mixed feedback from guests, with some praising its volumizing effects and ability to promote hair growth, while others report issues like dryness and scalp irritation. Many guests appreciate the lightness of the shampoo and its pleasant scent, but some experienced negative reactions, including hair fallout and a waxy feel. Overall, it seems to work well for fine hair types, but results may vary significantly based on individual hair conditions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 560 reviews
    58% would recommend
    46 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 July, 2026Verified purchase

    High quality hair products that work!

    Recommended by my hair stylist, this Divi shampoo is part of a perfect treatment bundle (I also use the companion conditioner, serum, and hair thickener) for my thinning hair. Love the scent, love the gentle, refreshing “tingle” that lets me know it’s working. And it does!
    SusanG
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on https://www.diviofficial.com/
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    This Works Too!

    I love the way my hair looks on wash day and the days after. I have been using this shampoo for about 3 weeks now and I love the way my hair looks.
    Cecelia
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on https://www.diviofficial.com/
    Image

    Great Product!

    The shampoo is lightweight and adds volume to my color-treated hair.
    Jessica
    Did you find this review helpful?
    4 out of 5 stars
    30 March, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I love this shampoo, just

    I love this shampoo, just wish my hair stayed a little cleaner after. I noticed my hair seems greasy after a day.
    Dominique
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 March, 2026

    Doesn't volumize

    Not sure what the hype is about these products. They are very watery and smell terrible. The volumizers don't "volumize" and the growth serum does nothing. Just another scam. Save your money
    mcflytexas
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I love the volume. The sm

    I love the volume. The smell. The clean feel. The waviness to my normally straight hair. The fact that I've been using it for over a year and I love it just as much as day 1.
    Kira
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I absolutely love this Pr

    I absolutely love this Product im a hair stylist and i tell all my Clients about this product. Wish i could sell in my Salon .
    Shannon
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I really like the smell o

    I really like the smell of this shampoo and they way my scalp feels when shampooing with it.
    Suzanne
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026Verified purchase

    (no review title)

    This shampoo is light and doesn’t make the hair feel weighed down but it also doesn’t dry it out. My hair feels very balanced after I use this with the condition that goes with it. I have a lot of fine coarse dry curly hair and I keep going back to these!
    Kristin
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I absolutely love this sh

    I absolutely love this shampoo. It does exactly what it is supposed to do. My hair has become fuller and my scalp has never felt better. I would definitely recommend this to others.
    Susan
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I have been using Divi sh

    I have been using Divi shampoo and conditioner for a couple years now. It is a game changer from the get go! I noticed an instant change in my hair. From growth, manageability and overall healthy appearance. And it smells great!
    Laurie
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on https://www.diviofficial.com/
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    I have been using DIVI sh

    I have been using DIVI shampoo since it was first introduced. I use to wash my hair every day and now I go every other day.
    Sharla
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    Yes

    This shapoo has helped my thin sparse hair look fuller. It has a very strong medicinal (menthol maybe?) smell, but it doesn't bother me. Tingles the scalp in a good way. Do not want the lather to get it in my eyes however.
    Shoelover
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on https://www.diviofficial.com/
    Image

    Best shampoo ever!! Love

    Best shampoo ever!! Love how my hair keeps shining and growing even through all the infusions.
    Janie
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on https://www.diviofficial.com/
    Image

    I love the shampoo and oi

    I love the shampoo and oil . It is why I feel my hair is becoming less thin and more full . I have followed Dani since she started the oil and am a true fan / follower ! Love
    Michele
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on https://www.diviofficial.com/
    Image

    Finally a shampoo for fin

    Finally a shampoo for fine hair that gives so much body and feels amazing!
    Donna
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 November, 2025Verified purchase

    (no review title)

    Makes my hair feel and look fuller Gives it more volume at the roots especially
    Atenas
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2025Verified purchase

    Divi shampu

    This shampu it’s amazing. The smell and how the hair feel is another level
    Lynda
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 July, 2025Verified purchase

    Dont recommend

    I used this with the conditioner and scalp serum and it does not work, on the contrary, it made my hair fall off every time I used it.
    Alexis
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 July, 2025Verified purchase

    Disappointed

    I will start by saying I am a fan of the scalp serum and the conditioner. But as soon as I started using the shampoo my hair started appearing stringy and greasy immediately after washing and blow drying. I will not be repurchasing.
    Mhvoyles
    Did you find this review helpful?

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