Downy Cool Cotton HE Compatible Rinse & Refresh Laundry Odor Remover and Fabric Softener - 25.5 fl oz
New at target
$6.99 ($0.27/fluid ounce)
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Guests are saying
Guests appreciate the Downy Rinse and Refresh Cool Cotton for its ability to effectively eliminate odors while leaving clothes smelling fresh and clean. Many highlight its ease of use, as it can be added directly to the rinse cycle without leaving any residue. The light, pleasant scent is well-received, making laundry day feel more enjoyable. However, some guests noted issues with the bottle design and the need for a larger size.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2682 reviews
quality: 3.99 out of 5
scent: 4.21 out of 5
value: 3.74 out of 5
70% would recommend
322 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2026Verified purchase
Must have
I have 3 kids under 5 and this is now a staple in our home as the clothes can get pretty smelly sometimes.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2026Verified purchase
(no review title)
Love this for my towels and bedding!
5 out of 5 stars
4 September, 2026
originally posted on downy.com
Easy to use with relaxing light scent
[This review was collected as part of a promotion.] I have been using the Downy Rinse and Refresh in the Cool Cotton scent and I really like the clear, lightweight bottle design. It is very compact, making storage simple, and it is easy to pour right into the fabric softener dispenser of my machine. However, I have to be honest about the packaging quality because the plastic cap is a bit loose and doesn't seal tightly. When it was delivered to me, some of the liquid had actually leaked out. The Cool Cotton scent is wonderful because it is very gentle and relaxing. It is not a strong, heavy perfume smell, so after the wash is done, you just get a very light, clean fragrance that lingers on the clothes without being overpowering. The value is also pretty great. I have used almost the whole 48 fluid ounce bottle, and it lasted me about two months with me doing laundry two to three times a week, depending on the load size. It does a great job fighting odors and leaving fabrics feeling fresh.
1 out of 5 stars
4 September, 2026Verified purchase
(no review title)
Cap came completely broken!
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
Pleasant scent no diluting easy to use
I like best the ease of use. There are multiple scents to pick from and scents aren’t overpowering. Most of all I like that no diluting of product required
1 reply from Downy team - 6 days ago
What a wonderful and thoughtful review of Downy Rinse Cool Cotton Liquid Laundry. We are so pleased to hear you like the ease of use, and that you appreciate having multiple scents to choose from that are not overpowering. It is especially great to know you love that no diluting is required, because that simple, ready to use convenience is exactly what Downy Rinse is designed to deliver while leaving laundry feeling fresh and comfortable for you!
5 out of 5 stars
31 August, 2026
originally posted on downy.com
A laundry game changer that actually tackles stubborn odors and leaves everything smelling fresh and clean!
[This review was collected as part of a promotion.] I absolutely love the Downy Rinse Out Odor Fabric Rinse in the Cool Cotton Scent I and have already purchased it! It has become a must have in my laundry routine, especially for towels, workout clothes, and anything that tends to hold onto stubborn odors. It makes such a noticeable difference in how fresh everything smells without simply masking the odor with strong fragrance. I also loved that there’s no soaking or extra pre- treatment needed, just add it to the rinse cycle and let it do its thing. The cool cotton scent leaves everything smelling incredibly fresh and clean without being overpowering. After seeing how well it works, I knew I needed another bottle. Definitely one of those products I didn’t realize I needed it until I tried it. 
2 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2026Verified purchase
(no review title)
We like the scent and were disappointed because the product left spots on our clothes and a residue on the inside of the washer. So, we will no longer be using it.
1 reply from Downy team - 6 days ago
We are really sorry to hear you had this experience with our Downy Cool Cotton Rinse & Refresh Laundry Odor Remover and Fabric Softener. It must upsetting that the product left residue on your clothes and machine. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to have. Any fabric softener can cause a greasy "like" spot if it comes in direct contact with the fabric. Sometimes they may also look like wet spots on your garment or colored spots, but they’re not permanent. Any liquid fabric softener can also build up in a dispenser over time because a small amount is left behind after each use and dries in the dispenser. Check the manufacturer’s manual for instructions on how to clean the inside of the washer and the dispenser. Please feel free to contact us at (800) 688-7638 so we can learn more about this situation and take care of you for this issue. Your satisfaction is highly important for us at Downy.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2026Verified purchase
(no review title)
love the scents
1 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2026Verified purchase
(no review title)
Half bottle empty
1 reply from Downy team - 14 days ago
We are very sorry to hear that your bottle of Downy Rinse Cool Cotton Liquid Laundry Additive arrived half empty. Our products undergo rigorous quality checks, and your feedback is important to our Quality Assurance Team. We would love to hear more about your experience and assist you further, so please call us at (800) 688-7638.
5 out of 5 stars
23 August, 2026Verified purchase
(no review title)
Great scent
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2026Verified purchase
(no review title)
Love the smell & the added freshness too the laundry!
5 out of 5 stars
16 August, 2026
originally posted on downy.com
Leaves my laundry smelling fresh ,clean and lightly scented
[This review was collected as part of a promotion.] I really like how fresh and clean my clothes smell after using this .The cool cotton scent is light and refreshing without being too strong .It's easy to use in the rinse cycle,and my laundry comes out smell noticeably freshed
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Great Product
I use this in every load of laundry! Makes everything smell so good!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
(no review title)
I’ve used this rinse numerous times and my clothes always come out smelling fresh!
5 out of 5 stars
15 August, 2026
originally posted on downy.com
Removes odor instead of covering it.
[This review was collected as part of a promotion.] Laundry day just got a glow up, courtesy of my husband as my very willing sniff tester.. we used the Downy Rinse and refresh cool cotton and he was genuinely impressed, which doesn’t happen often. Functionality wise it actually knocks out odor instead of just masking it, and the scent holds up well after the clothes dry and not just fresh out of the wash. It rinses clean without leaving any residue or stiffness on fabric a little goes a long way so the bottle lasts. Adding this to our regular rinse cycle for good.
5 out of 5 stars
14 August, 2026
originally posted on downy.com
Smells amazing
[This review was collected as part of a promotion.] I received this product complimentary in exchange for my honest review. This stuff smells absolutely amazing and really works to reduce odors. The consistency is exactly like water so for me that made it difficult to dispense a proper amount. I would always put too much but it wasn’t overpowering when I did. I just need to bottle to be redesigned to dispense better. Overall this stuff works and I will be purchasing in the future.
1 out of 5 stars
13 August, 2026Verified purchase
(no review title)
I received this product with the bottle half empty. Whoever took the solution out of the bottle, will need to leave the review.
1 reply from Downy team - 22 days ago
Retta, we are truly sorry to hear that your Downy Cool Cotton HE Compatible Rinse & Refresh arrived half empty. This is certainly not how we intend for our products to reach you, and we completely understand your frustration and disappointment. The quality and integrity of our products are very important to us, and we are concerned to learn about this experience. We want to investigate this further and ensure you receive a full and proper product. Please contact us directly at 1 800 688 7638 so we can gather more details and assist you in resolving this issue. Thank you for bringing this to our attention.
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
Great odor remover
Love how effectively it removes odors. The scent is not overpowering and very clean smelling
1 reply from Downy team - 12 days ago
Hi Jennette! Thank you for your wonderful feedback! We’re delighted to hear that Downy effectively removes odors while leaving a clean, fresh scent that isn’t overpowering. We appreciate your support!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2026Verified purchase
Beware!
ruined multiple black clothing items, left them looking bleached!
5 out of 5 stars
11 August, 2026
originally posted on downy.com
On my second bottle!
[This review was collected as part of a promotion.] For washing kennels supplies for the pups, this has been a game changer! I’m already on my second bottle! This is simple to use and helps so much with odor from washable supplies!
1 reply from Customer Care team - 13 days ago
Hi Heather! Thank you for your wonderful testimonial! We’re thrilled to hear that Downy Rinse has been a game changer for washing your pups’ kennel supplies and helping manage odors. It’s great to know you’re already enjoying your second bottle!