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Edicta Munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii - (Brill Studies in Greek and Roman Epigraphy) (Hardcover)
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Highlights
- Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat.
- Author(s): Anna Beata Mią & czewska
- 360 Pages
- History, Ancient
- Series Name: Brill Studies in Greek and Roman Epigraphy
Description
About the Book
The book demonstrates sophisticated advertising methods in ancient Pompeii for promoting gladiatorial games, revealing that advertising has always been a universal phenomenon transcending time periods.Book Synopsis
Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.Dimensions (Overall): 9.37 Inches (H) x 6.46 Inches (W) x .99 Inches (D)
Weight: 1.48 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 360
Genre: History
Sub-Genre: Ancient
Series Title: Brill Studies in Greek and Roman Epigraphy
Publisher: Brill
Theme: Greece
Format: Hardcover
Author: Anna Beata Mią & czewska
Language: English
Street Date: March 14, 2025
TCIN: 1007043651
UPC: 9789004720213
Item Number (DPCI): 247-38-3345
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.99 inches length x 6.46 inches width x 9.37 inches height
Estimated ship weight: 1.48 pounds
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