Effective Intercultural Evangelism - by W Jay Moon & W Bud Simon (Paperback)

About the Book

We live in a multicultural society, but many Christians hesitate to engage those of other faiths about Christianity. Exploring evangelism from the perspective of four major worldviews, Jay Moon and Bud Simon unpack the intercultural dynamics at hand when sharing the gospel across cultures, offering contextual evangelism approaches that are relevant, biblical, and practical.

Book Synopsis

We live in a multicultural society. But Christians often do not know how to engage those of other faiths. As a result, many Christians hesitate to talk about Christianity with others in any kind of evangelistic way.

Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures.

Sharing one's faith does not require attacking other religions; rather, we can engage at the worldview level in order to address people's deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.

Review Quotes

"'Adapt or die.' This is Moon and Simon's cry to the church as it wrestles with the challenge of evangelism in a rapidly changing world. With wisdom from decades of combined experience on the mission field, the authors provide a thoughtful, practical guide for adaptation that is grounded in Scripture, guided by principles of crosscultural discernment, and honed in practice. Effective Intercultural Evangelism is a timely gift that is sure to increase joy and fruitfulness in the sharing of our faith."

--Brad Wong, lead pastor of the River Church Community, San Jose, CA

"As both practitioners and thought leaders, Moon and Simon have provided much-needed insight into becoming intercultural evangelists. Effective Intercultural Evangelism helps us move beyond a monolithic worldview to understanding other perspectives. The pluralistic nature of our world means we can no longer assume when it comes to evangelism. We must learn to listen and discern so that we can holistically proclaim the gospel with deeds, words, and lifestyle in ways that are meaningful and effective."

--Bill Couchenour, director of deployment, Exponential

"Authors Jay Moon and Bud Simon bring together intercultural missionary experiences, research, and classroom training in practical evangelism to provide a readable and engaging book. They make giant strides in providing much-needed guidance in intercultural evangelism in an increasingly secularized, integrated, and diverse world. Each chapter is packed with practical insights to assist the reader in just about every witnessing context imaginable, whether it is a chance encounter or an intentional, planned dialogue. I strongly recommend Effective Intercultural Evangelism because it is a significant contribution to the church universal. From this lifelong student of intercultural engagements and practical evangelism, this book receives two thumbs up!"

--Carl R. Lammers, president of Knox Fellowship and pastor of Chapel in the Pines, Tampa

"Compelling and biblical, this application of cultural intelligence and competencies is a unique contribution to the field of evangelism in our current context, and seminal. Whatever your approach--justice focused or parish oriented, holistic and integral or presence and deed, prayer or gospel-centered holy conversations--Effective Intercultural Evangelism is essential reading for academics and church and parachurch practitioners."

--Beth Seversen, director of the Center for Christian Ministries and Practical Theology at North Park University, author of Not Done Yet

"If you are looking for a book that moves beyond making evangelism a closed salvific sale to encouraging an ongoing conversation that leads to lifelong transformation, if you are looking for a book that moves beyond the legal models of guilt and justice to other perspectives just as weighty, if you are looking for a book that addresses holistic evangelism from a pluralistic perspective, then I recommend you take a look at Effective Intercultural Evangelism. Passionate. Practical. Personal. Promising."

--Tom Steffen, professor emeritus of intercultural studies at Cook School of Intercultural Studies, Biola University, and coauthor of The Return of Oral Hermeneutic

"Moon and Simon provide readers a practical and readable guide demonstrating how the gospel can speak to people with the most diverse backgrounds. In a day of increasing cultural diversity at home and abroad, the examples given in Effective Intercultural Evangelism will prove helpful to Christians anywhere who want to share their faith with others in a compelling and relevant manner."

--Craig Ott, Trinity Evangelical Divinity School

About the Author

W. Bud Simon is a mission consultant who was a church planting missionary in Brazil for twenty years. His doctoral research at Asbury Theological Seminary explores the effects of the shame/honor worldview for evangelism in Brazil. Simon has presented at many academic conferences, including the Evangelical Missiological Society and the Association of Professors in Missiology. He regularly teaches on evangelism to missionaries and churches.

W. Jay Moon is professor of church planting and evangelism and director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. Along with his wife and four children, Moon served for thirteen years as a missionary with SIM, primarily in Ghana, West Africa, among the Builsa people, focusing on church planting and water development. He is the author or editor of several books, including Intercultural Discipleshipand Entrepreneurial Church Planting.