Einführung in Die Wahrnehmungs-, Lern- Und Werbe-Psychologie - (Edition Psychologie) 2nd Edition by Horst Otto Mayer (Hardcover)
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About this item
Highlights
- Das Werk führt in grundlegender Form in Themen, Fragestellungen und Befunde der Wahrnehmungs-, Motivations-, Lern-, und Werbepsychologie ein, um dadurch umfassendere Lösungsansätze zu finden.
- Author(s): Horst Otto Mayer
- 220 Pages
- Psychology, General
- Series Name: Edition Psychologie
Description
Book Synopsis
Das Werk führt in grundlegender Form in Themen, Fragestellungen und Befunde der Wahrnehmungs-, Motivations-, Lern-, und Werbepsychologie ein, um dadurch umfassendere Lösungsansätze zu finden. Dazu werden manche Strömungen und Forschungsaspekte in der Psychologie genauer betrachtet, andere lediglich kurz erwähnt. Die Einführung ist didaktisch exzellent aufbereitet. Der Lehrstoff wird in Übungsaufgaben geprüft.Dimensions (Overall): 9.61 Inches (H) x 6.69 Inches (W) x .56 Inches (D)
Weight: 1.22 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 220
Genre: Psychology
Sub-Genre: General
Series Title: Edition Psychologie
Publisher: De Gruyter Oldenbourg
Format: Hardcover
Author: Horst Otto Mayer
Language: German
Street Date: April 6, 2005
TCIN: 1006379637
UPC: 9783486576757
Item Number (DPCI): 247-14-6066
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.56 inches length x 6.69 inches width x 9.61 inches height
Estimated ship weight: 1.22 pounds
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