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Electronic Commerce - 2nd Edition by  J Anton Illik (Hardcover) - 1 of 1

Electronic Commerce - 2nd Edition by J Anton Illik (Hardcover)

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About this item

Highlights

  • Geschäftsprozesse werden zunehmend über Computernetze und das Internet abgewickelt.
  • Author(s): J Anton Illik
  • 320 Pages
  • Business + Money Management, Management

Description



Book Synopsis



Geschäftsprozesse werden zunehmend über Computernetze und das Internet abgewickelt. Heute sind es hauptsächlich die TIME-Branchen (Telekommunikation, Informationstechnik, Medien und Entertainment), der Beratungssektor und die Großkonzerne, die das Internet und den E-Commerce nutzen, damit ihre Geschäftsprozesse medienbruchfrei abgewickelt werden können. Doch auch deren Geschäftspartner werden mehr und mehr online mitspielen müssen, um konkurrenzfähig zu bleiben.

Vor diesem Hintergrund wurde in der zweiten Auflage von "Electronic Commerce" den Möglichkeiten des E-Marketings und Electronic Customer Care auf der Basis von Portalen und Communities mehr Raum gegeben. Aktualisiert und ergänzt wurden auch die Kernthemen des digitalen Wirtschaftens: E-Procurement, E-Sales und E-Trading zeigen, dass die Vorteile des E-Commerce nicht nur aus Effizienzsteigerung und Kosteneinsparung bestehen, sondern vor allem auch daraus, dass sich neue Möglichkeiten der interventionslosen Wertschöpfungsketten-Integration ergeben.



Review Quotes




"Zu unwissenschaftlich." Rainer Friedrich
Dimensions (Overall): 9.61 Inches (H) x 6.69 Inches (W) x .75 Inches (D)
Weight: 1.56 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 320
Genre: Business + Money Management
Sub-Genre: Management
Publisher: De Gruyter Oldenbourg
Format: Hardcover
Author: J Anton Illik
Language: German
Street Date: July 24, 2002
TCIN: 1006379621
UPC: 9783486254792
Item Number (DPCI): 247-14-5449
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.75 inches length x 6.69 inches width x 9.61 inches height
Estimated ship weight: 1.56 pounds
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