Emotional Capital for the Triple Win - by Elena V Amber (Paperback)

About the Book

Consumption is killing us. Discover how embracing emotional capital will help the next generation of leaders, founders and innovators bring about the sustainable Consumption Revolution.

Book Synopsis

Consumption is killing us. Discover how embracing emotional capital will help the next generation of leaders, founders and innovators bring about the sustainable Consumption Revolution.

From the Back Cover

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.

How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.

Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.

Review Quotes

A groundbreaking guide for the next generation of business leaders, founders, and innovators... Amber's bold, optimistic vision is inspiring...Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. - Booklife by Publishers Weekly

A Useful Guide for Business Leaders To say that the main message of this book is revolutionary would be putting it mildly. In that sense, it's aspirational in nature, but the author continually stresses how her vision could become a reality. It's the clarity of the language and the detail put into this plan that are so impressive. This is a book worthy of close reading that should cause a great deal of introspection in all those who happen to encounter it and to absorb its message. Steve Finkelstein, 5-star Review on Amazon

After reading this book, I feel like I have more tools to make better decisions, and I am also more motivated to share these ideas with others. I believe everyone, from everyday consumers to business leaders, can contribute to this change. 5-star review on Amazon

About the Author

Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15+ years of global business and startup expertise. She holds diverse Master's degrees in social management, biology, executive business administration, and psychology. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.