Enhanced Interviews - (Creative Research Methods in Practice) by Maged Zakher & Hoda Wassif

Book Synopsis

Qualitative interviews offer rich opportunities to explore people's lived experiences, emotions and perspectives with depth and nuance.

This accessible and practical guide equips researchers with innovative techniques to enhance interview-based research. From incorporating objects, documents and sensory prompts to choosing the optimal interview format - plus drawing inspiration from fields like therapy and journalism - the book introduces creative strategies for generating more meaningful, credible data that centres the participant in every interaction.

Key features include:

- Support for researchers to deepen dialogue, connection and participant empowerment;

- Emphasis on the co-production of meaning, emotional and reflective engagement and authentic research encounters; and

- Insights and case studies from contemporary methods and lessons across diverse disciplines.

Ideal for postgraduate students, early career researchers and practitioners, this book demonstrates how to design interviews that are not only ethically grounded but also genuinely engaging, facilitating richer, multimodal and culturally sensitive qualitative research.

About the Author

Maged Zakher is Faculty Lead for Learning and Teaching and Senior Lecturer in Cross-Cultural Management at the University of Northampton.

Hoda Wassif is Associate Professor of Medical and Dental Education at the University of Bedfordshire and Joint Lead of the Faculty of Research and Knowledge Exchange at the Buckinghamshire Health & Social Care Academy.