Enhancing the Dining Experience Through Augmented and Virtual Reality Technology - by Rajalakshmi Subramaniam & Sanjay Mohapatra (Hardcover)

About the Book

Enhancing the Dining Experience through Augmented and Virtual Reality Technology: An Indian Perspective explores the transformative impact of immersive technologies on food and beverage service operations.

Book Synopsis

Enhancing the Dining Experience through Augmented and Virtual Reality Technology: An Indian Perspective explores the transformative impact of immersive technologies on food and beverage service operations. With a focus on the Indian hospitality sector, this book examines how augmented reality (AR) and virtual reality (VR) are reshaping the dining experience by creating engaging, multisensory environments. It offers foundational knowledge in food and beverage service, departmental organization, and beverage management while contextualizing these elements within India's diverse culinary landscape.

By integrating advanced technologies into traditional hospitality practices, the book highlights innovative strategies for enhancing guest satisfaction and competitiveness in a post-pandemic world. Drawing on recent research and industry trends, it provides practical insights for hospitality professionals, educators, and students. Topics include the cultural significance of food in India, the structure of service operations, and the adoption of AR/VR to enrich customer engagement. This timely resource equips readers to navigate and contribute to the evolving hospitality industry with a forward-thinking, tech-enabled approach.

About the Author

Rajalakshmi Subramaniam is an Assistant Professor at the School of Commerce and Management, Jain (Deemed-to-be University), India, where she teaches tourism and hospitality management.

Sanjay Mohapatra is a Professor of Practice at Odisha University of Technology and Research, India.