Breathable and cozy for newborns and supports babies up to 25 lbs
Moisture-wicking fabric keeps you and baby cool and dry
Easy to tie with guiding edge and central marker, ideal for beginners
Folds compactly into the integrated pocket for easy storage
Each wrap is made with 36 plastic water bottles
ErgoPromise LifeTime Guarantee
Machine Washable
Description
Soft and Stretchy Newborn Wraps, now with sustainably sourced fabric! Designed for fourth-trimester bonding, the Ergobaby Aura Baby Wrap is soft and supportive, perfect for keeping your little one close and comes with an integrated pouch for easy storage when on the go. Mesh fabric is breathable and moisture-wicking, keeping you and your baby cool and dry and made from 93% recycled material.
Ergobaby stands by our products with our ErgoPromise Guarantee. If you find a manufacturing or material defect, Ergobaby will replace your carrier at no charge.
Dimensions (Overall): 21 Inches (H) x 192.9 Inches (W) x 1.77 Inches (D)
Weight: 1.3 Pounds
Holds up to: 25 Pounds
Suggested Age: 0-12 Months
Features: Buckle-Free
Sustainability Claims: Renewable Material
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: Meets CPSC Standards, Meets International Hip Dysplasia Institute Standards
Minimum Weight Capacity: 8 Pounds
Material: Lyocell
Care & Cleaning: Machine Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 90603581
UPC: 191653009042
Item Number (DPCI): 030-04-3624
Origin: Imported
ergobaby
aura-wrap
Baby's Suggested Age
Baby's Suggested Weight
Baby's Suggested Length (in inches)
0-12M
8lbs - 25lbs
19 - 29"
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 4.98 inches length x 3.25 inches width x 8.52 inches height
Estimated ship weight: 1.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
Love it. So easy to wrap on yourself and baby is secure, also perfect for newborns
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Love the product; hate the ErgoPromise Lifetime Guarantee policy
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
RMC - 8 months ago
Ergobaby boasts a lifetime guarantee for some products, but beware. In order to replace my Aura Wrap (purchased 2022) that developed a hole, I had to provide a photograph of the product cut in half. I cut the Aura Wrap in half on January 7; the replacement arrived on January 24. This Ergobaby company policy caused a MAJOR disruption to daily life caring for a toddler and infant.
design
5.0 out of 5
design: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
safety
4.0 out of 5
safety: 4 out of 5
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Quality Baby Carrier
5 out of 5 stars
Katk - 8 months ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received this baby carrier as a part of Stellar Product Testing Panel. I really like Ergo products, they are quality products and fairly affordable. I own a similar baby carrier that we use pretty regularly. However I like this one a little more. While the material is thicker, it is also softer to the touch. The padding is a little less bulky but still comfortable. Adjustments were about the same, which there can be many to ensure you have the proper fit. I like the pouch, easily hold my iPhone, keys, a pouch, etc. I would not say it is big enough to hold a diaper, but definitely the essentials when out running errands. My daughter is 16 months and 99%+ for height. She is comfortable, but it seems smaller then our other, so she may grow out of it soon. Both facing in and out, although I think she is about to max out on weight for facing out. We haven’t tried back wearing, yet, mostly because I already feel like I need an extra set of hands to get her in normally, I haven’t had the extra hands to attempt. I liked these more structured carriers when babes are a little older, 6+ months.
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Quality Baby Carrier
5 out of 5 stars
Katk - 8 months ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received this baby carrier as a part of Stellar Product Testing Panel. I really like Ergo products, they are quality products and fairly affordable. I own a similar ergo baby carrier that we use pretty regularly. However I like this one a little more. While the material is thicker, it is also softer to the touch. The padding is a little less bulky but still comfortable. Adjustments were about the same, which there can be many to ensure you have the proper fit. I like the pouch, easily hold my iPhone, keys, a pouch, etc. I would not say it is big enough to hold a diaper, but definitely the essentials when out running errands. My daughter is 16 months and 99%+ for height. She is comfortable. Both facing in and out, although I think she is about to max out on weight for facing out. We haven’t tried back wearing, yet, mostly because I already feel like I need an extra set of hands to get her in normally, I haven’t had the extra hands to attempt. I liked these more structured carriers when babes are a little older, 6+ months. Also for reference I am 6ft and the carrier fits me comfortably as well as my husband who is 6’3.
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Baby comfy and loving it
5 out of 5 stars
Daniela S. - 1 year ago
originally posted on Ergobaby
It was hard to get the hang of it but definitely worth getting it right. Baby loves it and sleeps the entire time she is in this wrap! Would recommend.
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Aura Baby Wrap
4 out of 5 stars
May1 - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received this product to test out and I am so impressed! The mesh fabric is breathable and does not get as warm as other wraps that I have tried. It’s supportive and very comfortable. Baby loves it, I highly recommend it!
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Perfect Baby Wrap
5 out of 5 stars
Melcatmeow - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] Baby and I absolutely love this baby wrap. When I first received it in the mail from the Stellar Panel as part of a product review, I was so pleased with the appearance and feel of the wrap. The nice cream color is beautiful and the fabric is so soft. The directions on the packaging seemed so simple, I was a bit worried I would need to look up videos or not be able to figure it out. However, the wrap was so easy to put on and baby was so comfortable inside. Neither of us got too hot from the wrap, and it truly was a great bonding experience for us!
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Breathable and Not Too Stretchy
5 out of 5 stars
Kirstie - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] This Aura wrap has been really great to use with my 7 month old daughter. The instructions that came with it were helpful and made it quick and easy to put on. It's been pretty comfortable, which is important to me since my baby is about 16 pounds. It did help to make sure that the fabric at the shoulders was covering my shoulders and not just bunched up as if wearing a tank top. The fabric is also really soft, light, and breathable, so she doesn't get too hot in it. I took her on a walk to the mall in it and I was worried that she would start sagging in it and if have to readjust and tighten it again like a different brand wrap I have. But this one, since it's not super stretchy, kept my baby supported at a good height and only stretched a little bit. I also really like that it has a built in pocket so I can store it in there. The only thing I would add is a loop of fabric to the pocket so I can hang it up out of the way when not in use. Thanks to the Stellar Product Testing Panel for providing me with this baby carrier.
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Good wrap
5 out of 5 stars
Katk - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received this baby carrier from the Stellar Product Testing Panel. I have a similar wrap from a competitor but like this one a little more for a few reasons 1. The material is a little less stretchy so I felt like my baby was better supported. When you tighten it stays tight instead of stretching out and sagging with my baby. 2. The pouch at the end is much better at wrap storage. My other one has something similar but never stays in like it does with the Aura. 3. Back support is good despite just being fabric. Allows you to hold your baby above your hips taking pressure off. I like the wrap for newborn stage when babies don’t move a lot and is soft and snuggly around their bodies. My baby is 5 months and she is fidgety and isn’t a huge fan of the snugness anymore… which is sad for me. The only things that frustrate me about the wraps is inability to adjust once on. I haven’t figured out a good way to do this without taking my baby completely out. Also I wish there was a better way to find center. I never find the stinking tag of the first try. But I still have enjoyed the wrap despite these minor things, plus it’s not specific to the Aura.
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Comfortable Baby Wrap
4 out of 5 stars
JJean - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] Thanks to the Stellar Product Testing Panel for providing me with this baby carrier wrap. I really love this baby carrier wrap because the fabric is lightweight and extremely breathable. Making it the perfect baby wearing wrap to use on warmer days and it’s not super bulky. This wrap also has a built in bag, a nice add feature making it convenient when folding up to put away and easy to throwing the wrap into a diaper bag for a great on the go option. The only thing I don’t like about the attached storage bag is that end of the wrap pulls more than the other.
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Incredibly Soft Baby Wrap
5 out of 5 stars
Cindy - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] Thanks to the Stellar Product Testing Panel for providing me with this baby carrier! Overall, I was very impressed by this wrap. The fabric is incredibly soft and it makes you feel so cozy. I have other well known baby carrier wraps that I love and are soft, but this wrap was somehow even softer! I am really in love with the fabric. I do wonder if the softness will hold up after its first wash. The wrap did not cause my baby and I to overheat or start sweating. It's made with a fairly breathable fabric. That wrap felt very sturdy and was easy to put on. I have experience using wraps so I did not find it difficult. My baby has begun to prefer napping in his crib but I wish I had gotten this wrap sooner! My baby boy and I just feel so cozy wearing it. It's the only wrap he will actually still nap in. It is definitely a favorite and I would highly recommend it to any new mommas.
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My new favorite wrap
5 out of 5 stars
Jj23 - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] The Ergo Aura Baby Wrap is now one of the most comfortable wraps I own. I was so excited to receive it as part of the Stellar Product Testing Panel in exchange for my honest review because I love my other type of Ergo carrier know the quality of the brand. The sustainably sourced knit fabric is buttery soft and the cream color is beautiful and goes with everything. I already have quite a bit of experience using wrap carriers and this one was very easy to put on and tie. Additionally, even though my husband and I are very different sizes, the wrap fits well on us both. For those new to wrap carriers, the Aura wrap comes with easy to follow instructions as well as a link to instructional videos on the Ergo website. The Aura wrap has now become my favorite wrap; it folds into its own built-in pouch and is compact, taking much less space in my diaper bag. The first time I used it, half of my lunch ended up falling down my front. I was afraid the carrier would be stained but the fabric washed easily with no residual marks shaming me for my clumsiness. Washable is a must with babies around and this product did not disappoint. When using the Aura Baby Wrap, I am no longer "nap trapped" by my 3-month old. In this supportive wrap, I can easily get things done around the house while she securely sleeps away. Now I have no excuses when my daughter will only contact nap. I think my couch may disagree with my review and start complaining that it misses us! Sorry couch, my baby and I are going places! I love the Aura Baby Wrap!
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Super comfortable and practical
5 out of 5 stars
MattyJ - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] The Aura Baby Wrap by Ergobaby is a game-changer for parents seeking both comfort and convenience. Its super lightweight design and soft, breathable material make it a joy to wear, ensuring both parent and baby stay comfortable and not sweaty. Tying it into a wrap is a breeze as well, and the versatility to accommodate babies from 8-25 lbs is a fantastic feature that grows with your little one. My baby absolutely loves being carried in it, and the snug fit creates a sense of security for both of us. The added bonus of easily folding it into the storage bag adds to its practicality, making it a must-have for parents on the go. Without any doubt, the Aura Baby Wrap deserves a solid 5-stars for being a wonderful and indispensable baby product. Thank you to the Stellar Product Testing Panel for providing me with this baby wrap. I love it so much and more importantly my baby loves it too!
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Perfect for Newborns and Contact Naps
5 out of 5 stars
tringram - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I was given this baby carrier to try as part of the Stellar Product Testing Panel. I am a busy stay-at-home homeschooling mom to 6 kids ages 7 and under so babywearing is essential to my survival! We have used this wrap multiple times per day for naps as well as calming the baby when she’s fussy. This wrap is absolutely perfect! I wouldn’t change a thing about it. The fabric is so soft and comfortable with just the right amount of stretch. I tested the cream color and I love that it is a light, neutral color. My baby tends to get pretty hot but the breathable fabric keeps her from getting really sweaty. There is a learning curve to wearing this style of wrap, in my opinion, but the instructions and accompanying pictures were very clear. The only critical feedback I have for this product is that I did not find the guide lines to be helpful or even necessary. They don’t add anything in terms of helping to make it easier to put on. Once you have this wrap on correctly it is so supportive. I have chronic back and neck issues and this is the most supportive wrap I’ve used. It really distributes the weight well and snuggles baby so close and so comfortably. This baby is particularly fussy compared to my other kids and the wrap is such a blessing! It allows us to keep things moving at home without my hands always being tied up. You should always support your baby in a wrap but with one side looped over the baby’s head I can confidently mix up a batch of waffles, rinse some dishes, or help my kids get dressed. I would recommend this wrap to any person with a young baby and it makes a great baby shower gift!
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Great way to bond with baby
4 out of 5 stars
Reynolkh - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] The ergo baby aura wrap is such a great piece to add to any baby registry or to purchase for yourself! The fabric is breathable and I felt comfortable having my baby be close to me while wearing her. I could feel and hear her breathe while she was snuggled close! The fabric was stretchy enough to keep her well supported yet comfortable enough where I could walk and get things done around the house. Once you get the hang of how to tie the wrap up it is simple to do again and again! Thank you to the Stellar Product Testing Panel for providing me with this wrap to try! It has saved me a bunch of times as a mom of three!
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Great Wrap Option
5 out of 5 stars
EmmieB - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] This Aura Baby Wrap has proved very helpful without sacrificing comfort! I’m not new to baby wearing - this is my fifth child I’ve carried around with me - but the main wrap I normally used has a thicker material that made it a bit difficult to tie up and often hot to wear; the thinner material of the Aura wrap fixes those problems while still providing safe support, thankfully. My 6 week old has loved this thing over the past few weeks and we’re both grateful to the Stellar Product Testing Panel for sending this our way to try out!
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Early days wrap
4 out of 5 stars
Laur - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received the aura baby wrap through the stellar product testing panel. I like this product a lot to use in the early months with my newborn. The material is soft and breathable. It’s stretchy enough to achieve a snug fit but not too tight allowing for comfort for my baby and myself. The aura baby wrap allows for enough support for my baby to feel comfortable and myself being able to multitask. I am able to cook, clean, and care for my other children while having my newborn in this wrap. The aura wrap is easy enough to put on with a time or two to practice.
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I love this wrap
5 out of 5 stars
Mcozy - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I am obsessed with this wrap! It’s so comfortable for both me and my baby girl. It conforms perfectly to both her body and mine. It is soft and breathable fabric. It is the perfect length to wrap and tie around both of us without a lot of extra fabric. My back feels supported when I wear her in it, and she feels secure enough for me to multi-task using both of my hands while wearing her. The wrap was very easy to put on and it is very easy to transport or pack for travel. I highly recommend this wrap! I received this product to test from the Stellar Product Testing Panel in exchange for my honest feedback.
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Cozy simple wrap
5 out of 5 stars
BlairH - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received this product as part of the Stellar Product Testing Panel. This wrap is soft, comfortable, and breathable. I also love that it has some stretch, making it easier to get my baby in and out of it! The wrap was easy to put on, and the guiding line would be helpful for anyone new to baby wearing! The wrap felt very supportive for my 6 month old, as I've been wearing her around the house, for walks around the block, and for errands! The attached pouch makes it easy to store and throw in the diaper bag for on the go baby wearing too!
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Functional and Practical
4 out of 5 stars
Alicia - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] This wrap was given to me through the Stellar Product testing panel. As with any item, this wrap has its pros and cons. A few good things are it has just the right amount of stretchiness to keep baby snug and close to me, the fabric colors/prints are appealing, baby’s legs are in the correct M-shape, and my baby likes it. The appearance has a few cons and I think it could have been designed with a little more thought. The dark color stitching gives it a cheaper look and I personally think it is unnecessary, but it doesn’t affect the functionality. There is no correct top/bottom of the wrap, and the stitching is only helpful the 1st time you put on the wrap. After that it serves no purpose but to look like an error. The storage bag at the end of the wrap is handy, but why is there a large loop tag sewn to it? It’s only handy when the wrap is stored, but it does not look good when being worn. This wrap is just like any other wrap where you need to have patience when learning how to wear it properly and safely for baby. After tying it, I do wish it was a little longer since I prefer to have it tie in the front. I am a woman’s large and I cannot get it to safely tie in the front, so I have to tie it in the back which makes it uncomfortable when sitting. Even the instructional video shows it tied in the back, but it wasn’t thought out because how are you supposed to sit if you need a break without feeling a giant knot in your lower back. Overall the part that matters most is how it feels when I wear it and whether my baby likes it or not. Well, it is very comfortable when on (minus the knot placement) and my baby feels secure with her legs in the M Shape. This picture shows how happy my baby is and she would probably stay here all day if I let her.