Fashion School in a Book - by Zoë Hong (Paperback)

Book Synopsis

Learn the secrets to becoming a successful fashion designer in one stylish and accessible course!

Fashion design is a glamorous and imaginative endeavor that allows you to create wearable art. But the fashion industry involves much more than simply envisioning and crafting garments and accessories. Students of fashion know that working in the field also requires knowledge of textiles, fashion illustration, branding, merchandising, and how to create and present a portfolio. Fashion School in a Book offers these lessons and more--author and fashion design instructor Zoë Hong teaches all the practical knowledge you need to get started in (or find new inspiration for) your career in fashion.

Fashion School in a Book is a course designed to outline the workflow for creating a fashion collection. You'll learn:

-Merchandising and brand direction

-Fashion illustration basics

-How to create a design-process journal by completing the book's useful exercises

-Portfolio creation for clients and employers

Author Zoë Hong is a former fashion university instructor and popular teacher on YouTube with a practical approach to learning the business and artistry of fashion. Her teachings both inspire students creatively and prepare them for professional work in the field. Whether you're a fashion student, a hobbyist designer looking to learn about the fashion industry, or an aspiring designer or fashion illustrator, Fashion School in a Book lays out the path to New York, Paris, or Milan. Design your collection, present your portfolio, define and market your brand, and better understand the fashion workflow with Fashion School in a Book!

TABLE OF CONTENTS

00: Introduction

01: Fashion Design Process Overview

02: Brand Direction

03: Collection Direction

04: Color

05: Print Development and Surface Design

06: Fabric

07: Shapes and Silhouettes

08: 3D Development

09: Merchandising

10: Where do we go from here: Brands

11: Where do we go from here: Portfolio Makers

About the Author

Drawing upon her years a fashion designer, illustrator, and instructor at one of the world's most prestigious fashion universities, Zoe Hong has built the largest fashion education platform online. Zoe helps aspiring designers build their knowledge and cultivate their creativity to enter the workforce as designers, makers, and entrepreneurs.

Zoe's design career, from intern to creative director, highlighted with competition wins and tv appearances, has taught her industry best practices that she in turn teaches to her students. Zoe helps aspiring designers build their knowledge and cultivate their creativity to enter and thrive in the workforce as designers, makers, and entrepreneurs.

Sustainability has always been at the fore of Zoe's approach to design and business. "Future Heirlooms", the motto of Zoe's first company, continues to reflect her dedication to balancing design, ethical fashion practices, and sustainability. Zoe continues to lead by example, teaching to prioritize environmental health alongside creativity and ethical responsibility.