Fictions of Business - by Robert a Brawer (Paperback)

Book Synopsis

Jetzt neu als Broschurausgabe! Dieses einzigartige und provozierende Buch demonstriert, daß große Romane und Theaterstücke eine reiche, bislang ungenutzte Quelle sind für Lösungsmöglichkeiten bei Geschäftsproblemen. Bob Brawer taucht tief ein in die Erzählungen von berühmten Schriftstellern wie Mark Twain, Joseph Conrad, Theodore Dreiser, Sinclair Lewis und Joseph Heller und fördert wichtige Lektionen zutage, die Manager rasch in ihre Arbeit einfließen lassen können. So gibt z.B. James Thurbers "Spottdrossel" Hinweise zur Lösung von Konflikten im Büro, und die Canterbury Tales enthalten Tipps, wie man das Vertrauen des Kunden gewinnt. Brawer findet wertvolle Schätze an Geschäftsweisheiten dort, wo es den meisten von uns gar nicht in den Sinn käme zu suchen. Eine ebenso unterhaltsame wie unverzichtbare Lektüre zu neuen Managementperspektiven und -ideen.

From the Back Cover

"If Willy Loman had had a better boss, his career might not have ended as badly. book examines the human problems encountered in business in works as diverse as The Canterbury Tales by Geoffrey Chaucer and Glengarry Glen Ross by David Mamet."
-Wall Street Journal

"Reading Brawer's book is like taking a stimulating crash course in literature and management."
- USA Today

" wide-ranging interpretations make for stimulating and enjoyable reading."
-Harvard Business Review

"Brawer...weaves fascinating patterns of interpretation and illumination..."
-Boston Book Review

"Once in a blue moon, a CEO book comes forth that is written in sparkling fashion, goes far beyond the normal CEO thought patterns, and yet tells what it's like to be a CEO. One of these rare books is Fictions of Business....Read the book. You'll be glad you did."
-Chief Executive

"For those who prefer to take inspiration from the classics, Fictions of Business...will fit the bill."
-Publishers Weekly

About the Author

ROBERT A. BRAWER, PhD, served as CEO and President of Maidenform Worldwide, Inc. until 1995. During his 20 years at Maidenform, he held a variety of international marketing positions. Dr. Brawer holds a doctorate in English literature from the University of Chicago, and, prior to joining Maidenform, he taught English literature at the University of Wisconsin-Madison where he specialized in medieval studies. A well-known advocate of finding applications for the humanities in business management, he teaches a cross-disciplinary course on Fictions of Business at New York University.