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First Landings Newborn Photography Baby Wraps - Set of 3

First Landings Newborn Photography Baby Wraps  - Set of 3 - image 1 of 4First Landings Newborn Photography Baby Wraps  - Set of 3 - image 2 of 4First Landings Newborn Photography Baby Wraps  - Set of 3 - image 3 of 4First Landings Newborn Photography Baby Wraps  - Set of 3 - image 4 of 4
First Landings Newborn Photography Baby Wraps  - Set of 3 - image 1 of 4
Sold and shipped by 232 Inc.
a Target Plus™ partner
color blue

About this item


  • DO-IT-ALL FABRIC – When we set out to design the perfect baby wrap, our primary objective was to create a must have newborn photography accessory. We quickly realized we were creating something that had multiple use-cases beyond just the traditional newborn photo prop. Our wraps can be used as receiving blankets, tummy time blankets, stylish nursing or stroller coverings, changing table covers, or as a fill-in burp cloths!
  • BREATHABLE, LIGHTWEIGHT & ULTRA-SOFT – So what makes our wraps so unique? First: the breathability. The knit weave and rayon fabric allows for steady airflow, reducing the risk of your newborn overheating while wrapped. Second: the polyester’s elasticity, which creates a ‘natural give’, allowing our wraps to be tucked around your baby without being overly restrictive (perfect for swaddle poses). And finally, the silk-like texture – an ideal complement to your baby’s sensitive skin
  • PERFECT NEWBORN PHOTOGRAPHY PROP – Whether you’re a do-it-yourself parent, or professional photographer, take your newborn photos to a whole new level by incorporating our knitted wraps into your next photoshoot. Perfect for draping over pillows, stuffing into baskets or adding to a newborn outfit, our knit wraps will add an elevated level of dimension and texture to your next photo shoot. The wraps are ideally sized (approximately 16” x 64”) with beautiful unfinished edges
  • VIBRANT, CLASSIC COLORING – Our complete set features three classic color tones – off white, light grey and oatmeal beige – to beautifully complement any infant boy or girl (or even twins!). The colors are naturally vibrant and will retain their coloring after being gently washed, which ensures you’ll be able to use them for years to come.
  • UNIQUE BABY SHOWER GIFT – In need of a creative baby shower gift for a friend or loved one? Our wraps are packaged up in a cute giftable box for that very reason! In addition to making the best present for any new mom or dad, our wraps can also make a unique gift for any holiday or special event – Birthdays, Mother’s Day, Father’s Day, Easter, Christmas, Baby Registry, and more!


Dimensions (Overall): 10 inches (H) x 5.1 inches (W) x 3.6 inches (D)

Weight: 1.2 pounds

Holds up to: 9 pounds

Suggested Age: 0-12 Months

Minimum Weight Supported: 5 pounds

Minimum Age: 1 Month

Product Configuration: Hip Carrier

Industry or Government Certifications: No Certifications

Minimum Weight Capacity: 5 pounds

Material: Polyester

Care & Cleaning: Care Instructions Not Provided

Warranty: No Applicable Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 82215833
UPC: 795152429389
Origin: imported

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.


The Problem: Being newborn photographers ourselves, we were completely dissatisfied with the existing supply of blankets and wraps. Nearly all of the wraps were too small, made of super thin material, rough on our newborns’ sensitive skin and completely see-through. Inspired to create something better, we set out to design a set of wraps that addressed all of those shortcomings. Our Solution: After months of testing different fabrics, styles and designs, we finally arrived at the perfect solution: a custom, knitted fabric made from a blend of rayon and polyester fibers. Rayon is a natural-based material with a silk-like composition best known for its ultra-soft feel and breathability. Further, Rayon pairs well with polyester, a highly durable, strong yet lightweight fabric that retains its shape very well. Combined, these two fibers create the perfect blend for the lightweight, wrinkle-resistant wraps we have today! Soon after finishing the first sample, we realized these wraps were more than just a cute photo prop. In fact, customers rave about the lightweight, breathability of the fabric and often use them as bedtime blankets, car seat, stroller and nursery coverings, tummy time blankets, coverings for diaper changing pads and even as fill-in burp clothes! Moreover, the presentation of the wraps, complete with a shrink wrapped custom box and twine ribbon wrapping, makes it an ideal baby registry addition or gift to any new parent.
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Shipping details

Estimated ship dimensions: 3.6 inches length x 5.1 inches width x 10 inches height
Estimated ship weight: 1.2 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Minor Outlying Islands, Virgin Islands, U.S., Alaska, Hawaii
item ships from third party seller: 232 Inc.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. View return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

5.0 out of 5 stars with 3 reviews
100% would recommend
2 recommendations
quality: 5 out of 5

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