Focus Groups - by Graham R Walden (Paperback)

About the Book

The first of two volumes, this book covers the most recent ten years of the focus group studies and research methodology. The first volume provides coverage of the arts and humanities, social sciences, and the non-medical sciences, with the second volume (available in 2009) ad...

Book Synopsis

The first of two volumes, this book covers the most recent ten years of the focus group studies and research methodology. The first volume provides coverage of the arts and humanities, social sciences, and the non-medical sciences, with the second volume (available in 2009) addressing the medical and health sciences.

Review Quotes

Highly recommended for academic libraries, and for libraries supporting frequent users of focus groups.

Walden offers a useful resource for determining the application of the technique in many nonmedical disciplines....This work provides a useful tool for identifying the many ways in which focus group studies have been used, but its strongest value is in its facilitation of a multidisciplinary understanding of methodological practice. Highly recommended.

About the Author

Graham R. Walden is a librarian and professor at Ohio State University.