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Frida Mom Perineal Witch Hazel Healing Foam - image 1 of 4
Frida Mom Perineal Witch Hazel Healing Foam - image 2 of 4
Frida Mom Perineal Witch Hazel Healing Foam - image 3 of 4
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Frida Mom Perineal Witch Hazel Healing Foam - image 1 of 4
$12.99 when purchased online

About this item


  • RELIEVE PAIN: Perineal Healing Foam is Step 5 in the Frida Mom 5-step Postpartum Recovery Regimen
  • COOLING PAIN RELIEF: Foam gets where you need it to cover the entire perineal area from vag to tush.
  • PRO TIP: pop in the fridge for even more cooling relief.
  • REDUCE SWELLING: Infused with witch hazel to speed up healing of hemorrhoids and the entire perineal area.
  • NO HARSH CHEMICALS: Made with medicated witch hazel without dyes or fragrances.
  • HOSPITAL BAG ESSENTIAL: Use after the first postpartum bathroom trips at the hospital and back at home.


Pump the breaks on swelling and pain. This medicated witch hazel foam gets instant cooling relief exactly where you need it and reduces hemorrhoids and swelling in. Get instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad. Perfect for all postpartum vaginal recovery needs, no hospital thievery required.

What's Inside: Net 5 fl. oz. witch hazel foam
Product Form: Foam
Net weight: 5 fl oz (US)
Number of units per package: 1
Features: Unscented
TCIN: 76199075
UPC: 851877006646
Item Number (DPCI): 030-05-2877
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Active ingredients

witch hazel(50%).



Stop use and ask a doctor if

Stop use and ask a doctor if: rectal bleeding occurs,condition worsens or does not improve with 7 days.


Suggested Use: Pump foam directly onto pad or pad liner to provide healing relief and reduce swelling. Pack foam in hospital bag for instant relief post-delivery and place one in every bathroom for at-home recovery. Store at room temperature or in fridge for extra cooling. Layer on the relief with our 5-step postpartum recovery regiment (Each sold separately). 1. Cleanse with upside down peari bottle. 2. Wear disposable postpartum underwear. 3. Chill and absorb with instant ice maxi pads. 4. Soothe with perineal cooling pad linears. 5. Relieve pain with perineal healing foam.


When practical, cleanse the affected area with mild soap and warm water and rinse thoroughly. Gently dry by patting or blotting with toilet tissue or a soft cloth before appliocation of this product. Add foam on top of pad or pad liner.

Children Under 12 Years of Age

Consult a doctor. Apply to the affected area up to 6 times daily or after each bowel movement.

Other information

Store at room temperature.

Inactive ingredients

alcohol, benzoic acid, caprylic/capric triglyceride, chamomilla recutita (matricaria) flower extract, citric acid, dehydroacetic acid, glycerin, mentha piperita (peppermint) oil, phenoxyethanol, sodium benzoate, sodium citrate, sodium lauroamphoacetate, tocopherol, water

Shipping details

Estimated ship dimensions: 2.188 inches length x 2.188 inches width x 8.5 inches height
Estimated ship weight: 0.587 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this make my vaginal tight again?

submitted by Jilopez - 4 years ago
  • A: We would suggest reaching out to your doctor regarding this.

    submitted byOfficial Frida Fussbuster - 4 years ago
    Brand expert
  • A: no;this product promotes healing to external skin surface.whether you're seeking a product to increase intimacy factors or,loss of muscle strength as a result from varying issues.discuss w/ physician.

    submitted byCAL - 9 months ago
  • A: Seriously?? nothing gonna help with that

    submitted byEmmaJ - 4 years ago
  • A: Kegals/Vaginal exercises are your best option for that.

    submitted bySarah - 2 years ago

Q: Does it burn like alcohol

submitted by Ceej - 3 years ago
  • A: Witch Hazel can help swelling in the perineal area after giving birth, but if you have stitches or an open wound we do not suggest using it until the wound is healed.

    submitted byOfficial Frida Fussbuster - 3 years ago
    Brand expert
  • A: this brand actually states this product is not meant to be applied to any open cuts or wounds.Doesn't clarify size/depth,fair to assume this means do not apply to any open skin/cuts due to trauma.

    submitted byCAL - 9 months ago

Q: I have a small vaginal cut caused by seee* intercourse , will this help it heal?

submitted by Ana - 4 years ago
  • A: brand states not to be used on any opened skin aka cuts or wounds

    submitted byCAL - 9 months ago
  • A: We would suggest contacting your Doctor.

    submitted byOfficial Frida Fussbuster - 4 years ago
    Brand expert

Q: I’ve never had a baby but suffer from hemorrhoids , should I apply directly to the hemorrhoid with my finger?

submitted by Sara damelio - 4 years ago
  • A: Hey Sara, we recommend applying the Perineal Witch Hazel foam onto a pad in order to relieve the pain on your tush (:

    submitted byOfficial Frida Fussbuster - 4 months ago
    Brand expert

Q: I'm allergic to all forms of alcohol. is this alcohol free?

submitted by True - 1 year ago
  • A: Hi True - The ingredients are: 50% Witch Hazel USP for the purpose of astringent as an active ingredient. b. Inactive ingredients: water, glycerin, alcohol (as part of witch hazel extraction) sodium lauroamphoacetate, chamomilla recutita extract, caprylic/capric triglyceride, tocopherol, phenoxyethanol, benzoic acid, dehydroacetic acid, sodium benzoate, citric acid, mentha piperita oil, sodium citrate

    submitted byOfficial Frida Fussbuster - 1 year ago
    Brand expert

Q: Can you use this if you are having a c-section ?

submitted by Shay95 - 2 years ago
  • A: Hey Shay95 - We do not recommend putting this on any open cuts or wounds.

    submitted byOfficial Frida Fussbuster - 2 years ago
    Brand expert

Q: Would I be able to use this for an*l hemorrhoid? Internal and external?

submitted by Jenna - 2 years ago
  • A: Hey Jenna - We would suggest checking with your doctor on this as we designed for postpartum use.

    submitted byOfficial Frida Fussbuster - 2 years ago
    Brand expert

Q: About how many uses will I get out of this 5oz product? Trying to decide if I should buy two for postpartum.

submitted by Goldie - 3 years ago
  • A: Hey Goldie! We recommend you get our Labor and Delivery + Postpartum Recovery Kit which includes 1 bottle of the Perineal Witch Hazel Healing Foam. Then purchase a second bottle of the foam to ensure you have enough. Pro Tip: store in fridge for extra cooling relief

    submitted byOfficial Frida Fussbuster - 3 years ago
    Brand expert

Q: Will this help me with small vaginal cuts?

submitted by Ana - 4 years ago
  • A: Our foam will help bring you cooling relief to your perineal area

    submitted byOfficial Frida Fussbuster - 4 years ago
    Brand expert

Q: Do i need Frida mom healing foam and Frida mom cooling pad liner both or either one ?

submitted by Kaniz - 4 years ago
  • A: the more the merrier, trust us. For maximum relief we suggest our Instant Ice Pads, Cooling Liners, and Foam (:

    submitted byOfficial Frida Fussbuster - 4 years ago
    Brand expert

Vaginal Delivery Hospital Bag Must-Haves Collection

About the collection
This Vaginal Delivery Hospital Bag Must-Haves Collection is a selection of labor and delivery postpartum items that provides the essentials for a new mom’s recovery regimen. The collection features items from a delivery and nursing gown and postpartum disposable underwear, to instant ice maxi pads, wellness supplements and more. Thoughtfully curated for new moms, this collection helps you find the must-haves you’ll need for recovery after a vaginal delivery, and it has you covered from the first contractions to healing at home with your new baby.
View Vaginal Delivery Hospital Bag Must-Haves Collection collection
4.5 out of 5 stars with 454 reviews
58% would recommend
53 recommendations
design: 4.12 out of 5
easy to clean: 4.21 out of 5
safety: 3.81 out of 5

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