From Impossible to Inevitable - 2nd Edition by Aaron Ross & Jason Lemkin (Hardcover)

Book Synopsis

Break your revenue records with Silicon Valley's "growth bible"
"This book makes very clear how to get to hyper-growth and the work needed to actually get there"

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign--aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

• Pinpoint why you aren't growing faster
• Understand what it takes to get to hypergrowth
• Nail a niche (the #1 missing growth ingredient)
• What every revenue leader needs to know about building a scalable sales team

There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

From the Back Cover

Praise for FROM IMPOSSIBLE TO INEVITABLE

"This book is all killer, no filler."
--STEPHAN M. SPENCER, author and SEO expert

"Best book I've ever read. To really put it plainly, this book can help save your company millions of dollars. Seriously. Hire a bad VP Sales? Welp, their goes your Q1 and potentially worse. Price your product too low? Welp, you're missing out on millions potentially. This book covers the hard topics that you can only learn from people who have 'been there and done that.' Aaron and Jason are true examples of those that have struggled, won, and put their collective experiences together in one book that basically is the new bible for SaaS companies to grow."
--ANDREW GAZDECKI, CEO and Founder of Bizness Apps, Founder and Chair, Altcoin.io

"There's not much theory in this book--it focuses just on what actually works. Reading the book was like drinking a big tall glass of refreshing 'real world' juice. From Impossible to Inevitable helps you navigate that crucial piece of the business battlefield in your head."
--DOUGLAS BURDETT, Host, The Marketing Book Podcast

"Aaron and Jason have created the go-to book for building your company. This is a book that comes from people that have done this and they pull no punches in telling it as it is. This is a must buy book if you are serious about building your company (and yourself)."
--REG NORDMAN, Founder and Managing Partner, Rocket Builder

About the Author

Aaron Ross founded PredictableRevenue.com, a consulting company that helps b2b companies triple sales growth & create self-managing sales teams. Aaron is also the founder of PebbleStorm, which is helping 100 million people "make money through enjoyment" by combining happiness and money.

Jason Lemkin is a Managing Director of Storm Ventures. At Storm Ventures, Jason focuses exclusively on early-stage SaaS/enterprise start-ups and helping them scale. He has led and/or sourced Storm's investments in next-generation SaaS leaders including Talkdesk, Algolia, Pipedrive, Parklet, RainforestQA and Guidespark, as well as his own Storm-backed company, EchoSign (acquired by Adobe). He also serves an Advisory Board Member or investor in other emerging SaaS leaders, including Convertro (acquired by AOL), BetterWorks, AnyPerk, Retention Science, Showpad, FrontApp, Influitive, and Greenhouse.io. Jason is an acknowledged thought leader in SaaS through his creation of theSaaStr community for SaaS executives and founders.