Generation Impact - 2nd Edition by Sharna Goldseker & Michael Moody (Paperback)

About the Book

Book Synopsis

An insider's guide to the coming philanthropic revolution

Meet the next generation of big donors--the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever.

As "next gen donors" step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure.

Generation Impact: How Next Gen Donors Are Revolutionizing Giving pulls back the curtain on these rising next gen donors and the "Impact Revolution" they seek, offering extensive firsthand accounts and expert analysis of their hands-on, boundary-pushing strategies, as well as their determination to honor the legacies they've inherited and the values they hold.

This Updated and Expanded edition includes new, practical resources designed to help those who work with next gen donors to engage with them in even more productive and effective ways - to help them become the sort of transformational donors we all need them to be in this pivotal time. Three Best Practice Guides offer targeted tips for key audiences - nonprofits and fundraisers, families, and advisors - and introduce new data and additional featured donors. A new Preface answers the most pressing questions asked by the thousands of readers already energized by Generation Impact, including what has changed in the world in recent years and how these influential emerging donors are responding.

Adapting to the revolution that next gen donors are bringing may not be easy, but this book can help.

From the Back Cover

WINNER OF THE AFP/SKYSTONE PARTNERS PRIZE FOR RESEARCH ON FUNDRAISING AND PHILANTHROPY

"Today's emerging generation of donors are driven by a new definition of success: impact. This is clear through Goldseker and Moody's work, which uncovers the motives and approaches driving today's new strategic philanthropists. Many close friends are profiled in this book, and I can attest to their earnest, values-driven approach. For anyone who is eager to understand the next gen donor, this book offers truly valuable insights."
--Howard W. Buffett, Associate Professor, Columbia University; Co-author, Social Value Investing: A Framework for Effective Partnerships

"From my decades of experience at the Packard Foundation, I can attest that Generation Impact provides invaluable insights into the joys and challenges of seeking impact through a multi-generation family foundation. 2020 has been a year of unprecedented turmoil and urgency. The 'next gen' have an important role to play in guiding philanthropy's course to help our country and world innovate and address our biggest challenges over the next many years. This updated edition with Best Practice Guides is published at the right time to help philanthropists of all generations have conversations, plan, and take action to rise to the moment."
--Carol Larson, Trustee Emerita, Former President and CEO, The David and Lucile Packard Foundation

This Updated and Expanded edition includes new, practical resources designed to help those who work with next gen donors to engage with them in even more productive and effective ways--to help them become the sort of transformational donors we all need them to be in this pivotal time. Adapting to the revolution that next gen donors are bringing may not be easy, but this book can help.

About the Author

SHARNA GOLDSEKER is today's leading expert on next generation and multigenerational family philanthropy. A next gen donor herself, she offers a trusted insider's perspective. As Founder of 21/64, a nonprofit practice serving philanthropic and family enterprises, Sharna has created the industry's gold standard tools for transforming how philanthropic families define their values, collaborate, and govern.

MICHAEL MOODY helps people navigate today's complex world of giving and social innovation. He holds the world's first-ever endowed chair for family philanthropy, the Frey Foundation Chair at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. A well-known commentator on the vital role that philanthropy plays in our lives, he is coauthor of Understanding Philanthropy: Its Meaning and Mission and The Philanthropy Reader.