Generation Z Goes to College - by Corey Seemiller & Meghan Grace (Hardcover)

Book Synopsis

Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education.

Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students.

Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

From the Back Cover

Generation Z (those born 1995 through 2010) are rapidly replacing Millennials on college campuses. These students are driven by different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. If colleges and universities are to stay relevant, they must learn to adapt their courses, programs, processes, environments, and initiatives to meet the needs of this next cohort of students.

Based on the findings of a new study of more than 1,100 Generation Z college students and other recent research, Generation Z Goes to College will help educators, parents, employers, and students themselves understand this generation better. The book answers vital questions such as: What social issues do students in Generation Z care most about? What motivates them? How do they prefer to learn? What technology do they use?

The authors' study reveals that unlike their Millennial predecessors, Generation Z students grew up during a recession and are under no illusions about their prospects for employment after college. They are notably skeptical about the escalating cost and value of higher education, but they also tend to be entrepreneurial, innovative, and independent learners concerned with effecting social change, albeit in different ways than Millennials.

Authors Corey Seemiller and Meghan Grace interpret and outline the implications of the data and offer higher education administrators, student affairs professionals, and faculty members recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students.

Understanding and adapting to Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Are you ready to welcome the next generation of students to your campus?

About the Author

COREY SEEMILLER is a faculty member in the department of Leadership Studies in Education and Organizations at Wright State University. She is the author of The Student Leadership Competencies Guidebook from Jossey-Bass.

MEGHAN GRACE is the new member orientation director for Sigma Phi Epsilon fraternity.