New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 2 of 4Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 3 of 4Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 4 of 4
Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 1 of 4

Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White

$44.25 reg $59.00
Sale 
save $14.75 (25% off)

In Stock

Sold & shipped by Glamorise
Eligible for registries and wish lists

Fit & style

  • MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes and supports without a wire.
  • SUPPORT: Contoured cups provide coverage and comfort.
  • COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.
  • CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
  • DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
  • Care Instructions: Machine wash warm. Line dry. Do not bleach.
  • Coverage: Full Coverage
  • Closure: Hook & Eye
  • Strap Type: Adjustable
  • Back Style: Leotard
  • Support Level: Firm

Sponsored

About this item

Fit & style

  • MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes and supports without a wire.
  • SUPPORT: Contoured cups provide coverage and comfort.
  • COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.
  • CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
  • DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
  • Care Instructions: Machine wash warm. Line dry. Do not bleach.
  • Coverage: Full Coverage
  • Closure: Hook & Eye
  • Strap Type: Adjustable
  • Back Style: Leotard
  • Support Level: Firm
Our best-selling plus-size bra design takes support to new heights with a cushioned construction crisscrossing under and over the bust for wire-free lift and all-day comfort.

glamorise
glamorise wirefree bra

SIZE BAND CUP Underbust (Inches) Overbust (Inches) Difference (Overbust-Underbust) Inches
32B 32 B 27 34 7
34B 34 B 29 36 7
36B 36 B 31 38 7
38B 38 B 33 40 7
40B 40 B 35 42 7
42B 42 B 37 44 7
44B 44 B 39 46 7
46B 46 B 41 48 7
48B 48 B 43 50 7
50B 50 B 45 52 7
52B 52 B 47 54 7
54B 54 B 49 56 7
56B 56 B 51 58 7
58B 58 B 53 60 7
32C 32 C 27 35 8
34C 34 C 29 37 8
36C 36 C 31 39 8
38C 38 C 33 41 8
40C 40 C 35 43 8
42C 42 C 37 45 8
44C 44 C 39 47 8
46C 46 C 41 49 8
48C 48 C 43 51 8
50C 50 C 45 53 8
52C 52 C 47 55 8
54C 54 C 49 57 8
56C 56 C 51 59 8
58C 58 C 53 61 8
32D 32 D 27 36 9
34D 34 D 29 38 9
36D 36 D 31 40 9
38D 38 D 33 42 9
40D 40 D 35 44 9
42D 42 D 37 46 9
44D 44 D 39 48 9
46D 46 D 41 50 9
48D 48 D 43 52 9
50D 50 D 45 54 9
52D 52 D 47 56 9
54D 54 D 49 58 9
56D 56 D 51 60 9
58D 58 D 53 62 9
32DD 32 DD 27 37 10
34DD 34 DD 29 39 10
36DD 36 DD 31 41 10
38DD 38 DD 33 43 10
40DD 40 DD 35 45 10
42DD 42 DD 37 47 10
44DD 44 DD 39 49 10
46DD 46 DD 41 51 10
48DD 48 DD 43 53 10
50DD 50 DD 45 55 10
52DD 52 DD 47 57 10
54DD 54 DD 49 59 10
56DD 56 DD 51 61 10
58DD 58 DD 53 63 10
32F 32 F 27 38 11
34F 34 F 29 40 11
36F 36 F 31 42 11
38F 38 F 33 44 11
40F 40 F 35 46 11
42F 42 F 37 48 11
44F 44 F 39 50 11
46F 46 F 41 52 11
48F 48 F 43 54 11
50F 50 F 45 56 11
52F 52 F 47 58 11
54F 54 F 49 60 11
56F 56 F 51 62 11
58F 58 F 53 64 11
32G 32 G 27 39 12
34G 34 G 29 41 12
36G 36 G 31 43 12
38G 38 G 33 45 12
40G 40 G 35 47 12
42G 42 G 37 49 12
44G 44 G 39 51 12
46G 46 G 41 53 12
48G 48 G 43 55 12
50G 50 G 45 57 12
52G 52 G 47 59 12
54G 54 G 49 61 12
56G 56 G 51 63 12
58G 58 G 53 65 12
32H 32 H 27 40 13
34H 34 H 29 42 13
36H 36 H 31 44 13
38H 38 H 33 46 13
40H 40 H 35 48 13
42H 42 H 37 50 13
44H 44 H 39 52 13
46H 46 H 41 54 13
48H 48 H 43 56 13
50H 50 H 45 58 13
52H 52 H 47 60 13
54H 54 H 49 62 13
56H 56 H 51 64 13
58H 58 H 53 66 13
32I 32 I 27 41 9
34I 34 I 29 43 9
36I 36 I 31 45 9
38I 38 I 33 47 9
40I 40 I 35 49 9
42I 42 I 37 51 9
44I 44 I 39 53 9
46I 46 I 41 55 9
48I 48 I 43 57 9
50I 50 I 45 59 9
52I 52 I 47 61 9
54I 54 I 49 63 9
56I 56 I 51 65 9
58I 58 I 53 67 9
32J 32 J 27 42 10
34J 34 J 29 44 10
36J 36 J 31 46 10
38J 38 J 33 48 10
40J 40 J 35 50 10
42J 42 J 37 52 10
44J 44 J 39 54 10
46J 46 J 41 56 10
48J 48 J 43 58 10
50J 50 J 45 60 10
52J 52 J 47 62 10
54J 54 J 49 64 10
56J 56 J 51 66 10
58J 58 J 53 68 10
32K 32 K 27 43 11
34K 34 K 29 45 11
36K 36 K 31 47 11
38K 38 K 33 49 11
40K 40 K 35 51 11
42K 42 K 37 53 11
44K 44 K 39 55 11
46K 46 K 41 57 11
48K 48 K 43 59 11
50K 50 K 45 61 11
52K 52 K 47 63 11
54K 54 K 49 65 11
56K 56 K 51 67 11
58K 58 K 53 69 11

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens Plus
Material: 50% Polyamide, 40% Polyester, 10% Elastane
Fabric Name: Knit
Garment Style: Back Hook and Loop Fastener
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 89601957
UPC: 840468000576
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10 inches length x 8 inches width x 0.26 inches height
Estimated ship weight: 0.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Glamorise

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.1 out of 5 stars with 386 reviews
5 out of 5 stars
9 September, 2025
originally posted on Glamorise

Fits well

I needed a bra with more support than what I was using and this was the perfect fit. Very comfortable. Plan to purchase more in a variety of colors
Angela S.
Did you find this review helpful?
5 out of 5 stars
19 August, 2025
originally posted on Glamorise

Great lift

I have ordered many of these bras over the years and have always loved them. They fit perfectly and the support is especially good for older woman as I am one of them.
Lois M.
Did you find this review helpful?
3 out of 5 stars
12 August, 2025
originally posted on Glamorise

Too Large

Bra itself seemed fine but did not fit well according to the sizing chart. The band size was too large.
Mary H.
Did you find this review helpful?
5 out of 5 stars
2 August, 2025
originally posted on Glamorise

Magic lift bra

Magic lift bra is comfortable and holds me up firmly
Rilla W.
Did you find this review helpful?
5 out of 5 stars
25 July, 2025
originally posted on Glamorise

Perfect fit.

The best fit. Would like them to get more sizes in. 42 c please back order my you are out of.
Janice S.
Did you find this review helpful?
4 out of 5 stars
24 July, 2025
originally posted on Glamorise

Great fit keeps the girls up without wires.

No itch in the lace great fit. Keeps the girls up.
Terri C.
Did you find this review helpful?
5 out of 5 stars
19 July, 2025
originally posted on Glamorise

Finally!!

I've spent a small fortune trying to find a bra that was comfortable and fit me right. I found it!! This bra is very soft and the best fit. Already purchased my second one!
Kimberly C.
Did you find this review helpful?
5 out of 5 stars
14 July, 2025
originally posted on Glamorise

Pretty and Comfortable

Love how your bras are both pretty and comfortable. They have the best of both worlds which is perfect for my retirement lifestyle.
Lucile A.
Did you find this review helpful?
5 out of 5 stars
27 June, 2025
originally posted on Glamorise

Fantastic Bras

I love Glamorize MagicLift Original Support Bras! I have several, but need to size down occasionally due to weight loss. I am always pleased with the fabric, support, and comfort of these bras! Highly recommend.
Patricia D.
Did you find this review helpful?
1 out of 5 stars
2 June, 2025
originally posted on Glamorise

Bra review

I am not a fan. There is absolutely no padding at all in the cup.Very disappointed.
Stacey W.
Did you find this review helpful?
5 out of 5 stars
28 May, 2025
originally posted on Glamorise

magic lift original support bra white

I have been losing weight and I think this bra will be good for me as it fit when I tried it on. I have a slew of old Glamorise bras and they were 46C to 48B and C and I gave them all to a grandmother. They were not worn hard and in very good conditon. I was proud to pass these on to somebody who could use them and they could see they were taken care of.So your quality is excellent and they wear for a long time, I never put them in the dryer..hang to dry only. So thank you for the reminder that they were on sale. Perhaps whem they go on sale again I will buy another. I had to give away 15 bras and dont want to horde them again! after all I am 86 years of age!Polly
Pauline B.
Did you find this review helpful?
5 out of 5 stars
21 May, 2025
originally posted on Glamorise

Glamorize bras

These bras are perfect in every way I fit they don't pinch me they are wonderful!!!
Amy K.
Did you find this review helpful?
1 out of 5 stars
20 May, 2025
originally posted on Glamorise

disapointment

I recently bought this bra in same size but in gray color,thought it would be the same in white but it does'nt fit the same. The white bra is quite a bit smaller, debating on returning it. Disappointing!!!
Sharon K.
Did you find this review helpful?
5 out of 5 stars
21 April, 2025
originally posted on Glamorise

Piper

Fits like my old Playtex 18 hr bra, so that's fine. The shoulder straps keep falling down, but they did the same thing on my old Playtex!!! Or maybe it's just that I have droopy shoulders??
Cheryl P.
Did you find this review helpful?
4 out of 5 stars
12 April, 2025
originally posted on Glamorise

Bra hooks hurt my back.

The bras fit fine but my back presses against the hooks and hurt.
Mary B.
Did you find this review helpful?
5 out of 5 stars
6 April, 2025
originally posted on Glamorise

Best Bra Ever

I've been looking for a supportive wireless bra for many years, and I've finally found it. It wasn't without considerable mistakes, which were all mine. No, I'm no longer a 36 B, nor a 38 B, guess the next step up is a 40 B. I'm going to live with my 38 B for a couple of weeks and see if it isn't a bit less tight. Without knowing exactly what size I am, I can testify that this is an amazingly perfect bra. The fabric, the design, the strap size, everything about it is perfect!! I may not be 20 years of age anymore, but I certainly remember when my breasts were and how they looked. This bra brings them back to the 1970's. I'm so very happy to have found this bra. Best bra ever!!
Lynn J.
Did you find this review helpful?
4 out of 5 stars
31 March, 2025
originally posted on Glamorise

Fantastic bra

I am a large chested, short woman that always has a hard time finding a bra that has everything I need until now. This bra provides support, coverage and looks great
Shannon B.
Did you find this review helpful?
5 out of 5 stars
19 March, 2025
originally posted on Glamorise

This is my go to bra and I have bought it at least ten times over many years.

I love this bra because it is a great combination of support and up lift. The price is right too. I used to spend "the big bucks" on bras and have not had to since I discovered the MagicLift Original Support Bra. Try it.
Paula K.
Did you find this review helpful?
5 out of 5 stars
17 March, 2025
originally posted on Glamorise

Kerri

I really love Glamorise MagicLift Bras best bra for me the support and how long they last. Waiting on new colors. I have recommend them to my friends and loved ones.
Kerri T W.
Did you find this review helpful?
1 out of 5 stars
16 March, 2025
originally posted on Glamorise

New bra

Band width 46 good, cup size G good, wide shoulder straps good. Unfortunately the support in the material is slack and doesn't give me the lift my breasts need.
Sherri H.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy