Global Markets, Diverse Economies - by Marcus Goncalves (Hardcover)

About the Book

Book Synopsis

In a constantly changing global environment, businesses must maneuver through cultural, economic, and political intricacies to accomplish long-lasting expansion and adhere to environmental, social, and governance (ESG) criteria and regulations. How can businesses effectively handle these complex variables to succeed globally?

Global Markets, Diverse Economies: Integrating Economics, Culture, and ESG Strategies delves into the intricate realm of international business, offering a comprehensive guide to help readers navigate the complexities of global markets. This book underscores the importance of cultural sensitivity, effective change management, and strategic market entry. It explores how businesses can handle cultural differences, manage international teams, and leverage change management techniques to foster innovation and resilience. The text also provides practical frameworks for assessing new markets, understanding geopolitical influences, and developing sustainable business practices that align with environmental, social, and governance (ESG) standards.

This book is more than just a theoretical investigation. It is a valuable tool connecting theory and practice, serving as a vital resource for business leaders, graduate students, and professionals. It gives readers the understanding needed to implement successful internationalization strategies and encourages them to develop a global perspective necessary for success in today's interconnected society.

About the Author

Marcus Goncalves, Ph.D., is Associate Professor at Boston University (BU) Metropolitan College and has been teaching graduate programs for over 20 years. He holds a doctorate in Education from BU and a Ph.D. in Business from the Catholic University of Portugal at the University of Saint Joseph (Macau, China SAR). His research interests include international business and entrepreneurship, gender equality, and multinational enterprises' internationalization strategies, with a focus on global marketing and knowledge management. He is a senior partner at MGCG, an international management consulting firm with 30+ years of experience with clients in North and South America, Europe, Southeast Asia, and the Middle East. He is the author of several books, op-eds, and peer-reviewed papers.