Simple Southern goodness. These Golden Flake Chips bring the Southern heat! Try them to add a little extra spice in your life. Plus, the bag is big enough to share! Grab a bag today and enjoy!
Gluten Free
Simple. Southern. Goodness.
Description
If hot is your flavor, this bag is just right. We give you this warning, these chips have a bite! This is the chip when hot is on your list. Crunch it today, you will surely find bliss. With Hot Golden Flake®, you know they are good. Your eyes will water, like they should. After all, we are The South's Original Potato Chip®!
Serving Size: 1.0 ounce
Serving Per Container: about 8
Amount 1 oz (28g/about 20 chips)
Calories: 150
% Daily Value*
Total Fat 9grm11%
Saturated Fat 3grm15%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 350mg15%
Total Carbohydrate 16grm6%
Dietary Fiber 1grm4%
Total Sugars 1grm0%
Added Sugars 1grm2%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 10mg0%
Iron 0.4mg2%
Potassium 340mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
potatoes, vegetable oil (may contain one or more of the following: cottonseed oil, palm oil, corn oil, canola oil, and/or soybean oil), salt, sugar, maltodextrin, onion powder, spices, paprika, monosodium glutamate, torula yeast, soybean oil, artificial color (fd&c yellow 6 lake, fd&c red 40 lake), natural flavor, garlic powder, extractives of annatto.
State of Readiness: Ready to Eat
Form: Chip
Package Quantity: 1
TCIN: 78297226
UPC: 072080107078
Item Number (DPCI): 071-06-9474
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.5 inches length x 8 inches width x 12.5 inches height
Estimated ship weight: 7.5 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
Guests express a strong affection for these chips, highlighting their unique flavors and nostalgic value. Many appreciate the variety, including dill pickle and sweet heat options, while some have noted inconsistencies in quality. Despite challenges in availability, guests are eager for these chips to return to stores and online. The overall sentiment reflects a deep love for the product, making it a cherished snack for many.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
148 star ratings
4.6 out of 5 stars with 148 reviews
quality
4.2 out of 5
quality: 4.15 out of 5
taste
4.3 out of 5
taste: 4.25 out of 5
value
4.2 out of 5
value: 4.15 out of 5
78% would recommend
23 recommendations
5 out of 5 stars
29 July, 2026
originally posted on Utz Brands
Best chips ever
Please bring these back I can’t find them anywhere these were my childhood man
Edgar
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 July, 2026Verified purchase
Its htf this brand ( based in Bham ) tysm !
I’m 64 & have eaten Golden flake chips since I was a child -but I’ve noticed it’s very hard to find them. I’m not sure if that is still family owned but to me they taste better than any other chip. I’m so glad that Target carries them.
Mtnbrookie
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 June, 2026
No flavor
These use to be the BEST BBQ chips out there now these are trash!! Where they use to have the best amount of seasoning now NONE👎🏾👎🏾 please go back to the old recipe.
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 May, 2026Verified purchase
One of my favorites!
The flavor delivers!
David
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 March, 2026Verified purchase
Nothing but crumbs
Unfortunately these had to be shipped instead of regular store delivery. They were out in a large box alone with no packing material. I would have loved these but there was nothing that resembled a whole potato chip by the time they arrived.
l
quality
1.0 out of 5
quality: 1 out of 5
taste
3.0 out of 5
taste: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 February, 2026Verified purchase
Addicting and fabulous
I wish these chips had never been recommended to me. They are outrageous! They are totally addicting and taste better in your mouth than they do by word of mouth. They are flavor packed, light and airy, and, best of all, not greasy. I love trying new (to me new) chips, and these are some of the best I have had the pleasure of eating. I tend to buy more than one bag at a time just in case Target sells out of them, which happens. My extra bags keep me happy until the chips are restocked and a new order can be made. Indeed, I am one happy camper to have discovered these yummy chips and highly recommend them.
CC37686
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
17 July, 2025
originally posted on Utz Brands
Freshness?
Today July 16th I purchased 3 bags of 7.5 hot thin and crispy chips, thin and crispy more like thin and flimsy. Chips tasted as if they were refrigerated before sale.
Jay
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 December, 2023Verified purchase
Favorite chips!
These are my absolute FAVORITE chips, but they aren't sold where I live. I used to order them in bulk from target when I could. When I saw they don't ship to me anymore, I was heartbroken to say nonetheless.
Arivaia
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 May, 2023Verified purchase
Spicy and delicious
I love these chips even though they are a bit too hot on my gums. I have gum issues so that's my problem not theirs. The sweetness to spicy ratio is just right and the chips are very flavorful.
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 February, 2023Verified purchase
Best chips
Please bring these back for online purchase or start carrying them in stores again! No others compare
CoffeeFirstBaby
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 January, 2023
Im addicted!
The best got chips on the planet & I mean it!
Uhhlicia
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 January, 2023
Yum yum
Our family’s favorite snack, so glad we found it here😊
Me
value
5.0 out of 5
value: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 September, 2022Verified purchase
Mrs.
Best hot chips. Not to hot.
MapleBanks
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 March, 2022Verified purchase
Disappointing
they tasted like bug spray
targetqueen
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 February, 2022Verified purchase
The best!
These are the best tasting chips ever!!!
Jess
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 December, 2021Verified purchase
Favorite BBQ Chips
These are my husband’s favorite BBQ chips. They are no longer sold in our local Target so we are glad they can be ordered online. Thanks Target!
TMVick
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 November, 2021Verified purchase
Taste like home!
Best flavor I have had with pickle chips. I have them shipped to California grew up in Alabama were you can buy them at any store.
Calibama
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 September, 2021Verified purchase
Not good
When I opened the bag and ate a chip, I had to double check to make sure they weren’t “salt and vinegar.” I don’t taste hardly any dull at all. They are also more greasy than lays with way more over cooked chips. I’m not sure how these got good reviews, especially if you’ve ever had lays dill pickle chips.
Lindsay
quality
2.0 out of 5
quality: 2 out of 5
taste
2.0 out of 5
taste: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
15 July, 2021
Amazing Chips!!
These chips are delicious and are of high quality. My favorite chips from my childhood in AL.
Mstifftigress
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
15 July, 2021Verified purchase
When they're right, they're great
These chips literally, are the best tasting and most addictive chips I've ever eaten. Unfortunately, I've found after purchasing 20 bags in a few months time...that they are sadly, not consistent. The first 4 I ordered were perfect, amazing...nuclear red chips. However, after ordering subsequent bags, I noticed a serious drop in quality. The chips were a light orange instead of that nuclear red that says, "I'm on fire". Many of the bags had chips that tasted weak and oily. I decided to stop eating them for a while and left this review. Caveat Emptor I suppose.
