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Golden Secrets of Lettering - by Martina Flor (Hardcover)

Golden Secrets of Lettering - by  Martina Flor (Hardcover) - 1 of 1
$28.49 sale price when purchased online
$35.00 list price
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About this item

Highlights

  • The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering.
  • About the Author: Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters.
  • 160 Pages
  • Art, Graphic Arts

Description



About the Book



"Simultaneously published in Germany with the title Lust auf Lettering by Verlag Hermann Schmidt. Verlag Hermann Schmidt 2017"--Title page verso.



Book Synopsis



The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.

Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.



Review Quotes




"A clever visual table of contents begins the book, and every page thereafter is dynamically filled with diagrams, photos, and many examples of lettering. Readers with at least some prior drawing experience are best poised to benefit from this highly educational art instruction book." - Library Journal, starred review

"If you've been itching to try your hand at lettering, then The Golden Secrets of Lettering by custom lettering and typography master Martina Flor would be an ideal starting place. It's a pleasure to flip through, admire the beautiful letterforms, and get inspired. This would make an incredible gift for any inspiring typographers." - Typo-Graphical

"The Golden Secrets of Lettering is a must-have book for any designer or artist interested in the world of lettering. Martina's talents are on full display throughout the book, with handwritten captions explaining her thought process, lettering details and design tips." - Uppercase Magazine



About the Author



Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires and studied in Spain and the Netherlands. Based now in Berlin, she works with a focus on type, lettering and illustration for clients all over the world. She is the founder of Letter Collections, co-founder of the project Lettering vs. Calligraphy and the creator of the series of workshops Good Type. Her work has been featured in many publications and she teaches and lectures extensively.
Dimensions (Overall): 9.6 Inches (H) x 8.5 Inches (W) x .7 Inches (D)
Weight: 1.7 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Graphic Arts
Genre: Art
Number of Pages: 160
Publisher: Princeton Architectural Press
Theme: Typography
Format: Hardcover
Author: Martina Flor
Language: English
Street Date: April 18, 2017
TCIN: 94137973
UPC: 9781616895730
Item Number (DPCI): 247-25-5280
Origin: Made in the USA or Imported

Shipping details

Estimated ship dimensions: 0.7 inches length x 8.5 inches width x 9.6 inches height
Estimated ship weight: 1.7 pounds
We regret that this item cannot be shipped to PO Boxes.
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