Greening Business - (Developmental Management) by John Davis (Paperback)

About the Book

For 200 years a quarter of the world's population has engaged in indiscriminate economic development. Systematic damage to the earth and its population means that business might pursue a new path of discriminating Usustainable development.' This has become an urgent imperative.

Book Synopsis

Davis shows that the developed and developing world must now pursue 'sustainable development' requiring high levels of directed innovation. Industrial and commercial businesses of all kinds must bring about what amounts to a second industrial revolution.

From the Back Cover

Davis shows that the developed and developing world must now pursue 'sustainable development' requiring high levels of directed innovation. Industrial and commercial businesses of all kinds must bring about what amounts to a second industrial revolution.

Managers at all levels must accept responsibility for this fundamental change. Products must be more durable. Repair, reconditioning, reuse and recycling must be maximized.

This important book, now available in paperback, provides managers and students with practical strategies with which to respond to these challenges.

Review Quotes

"Needs to be urgently read by managers at all levels." Long Range Planning "Offers an excellent introduction to the most important topic for business..." Executive Development "The scale, the courage, the demanding vision of this book makes it an exceptional read for any manager. There are all signs of the future in this book ... I commend this work for its breadth, foresightedness and its meticulous, and practical relevance to our human condition." Sir Peter Parker

About the Author

John Davis left the Shell Group in 1974 after a long and distinguished career in research and marketing development. In the early seventies he was Chairman and Managing Director of Shell Composites Limited and IBE Limited. The author of four previous books, he has been a successful IT consultant and has been on the boards of a number of companies.