Hidden WOMBAT - by Topher Kinsella & Rush Bartlett (Hardcover)
$29.22 sale price when purchased online
$34.99 list price
Target Online store #3991
About this item
Highlights
- Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this.
- Author(s): Topher Kinsella & Rush Bartlett
- 188 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?
Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .56 Inches (D)
Weight: .85 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 188
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Wombat Innovation
Theme: Research
Format: Hardcover
Author: Topher Kinsella & Rush Bartlett
Language: English
Street Date: November 9, 2023
TCIN: 91100815
UPC: 9798989247615
Item Number (DPCI): 247-36-7316
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.56 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.85 pounds
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