Hidden WOMBAT - by Topher Kinsella & Rush Bartlett (Hardcover)

Name: Hidden WOMBAT - by Topher Kinsella & Rush Bartlett (Hardcover)
SKU: 91100815
Price: 29.22 USD
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About this item

Highlights

Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this.
Author(s): Topher Kinsella & Rush Bartlett
188 Pages
Business + Money Management, Marketing

Description

Book Synopsis

Good ideas are killing great companies.

A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.

Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?

Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.

Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .56 Inches (D)

Weight: .85 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 188

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Wombat Innovation

Theme: Research

Format: Hardcover

Author: Topher Kinsella & Rush Bartlett

Language: English

Street Date: November 9, 2023

TCIN: 91100815

UPC: 9798989247615

Item Number (DPCI): 247-36-7316

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.56 inches length x 5.5 inches width x 8.5 inches height

Estimated ship weight: 0.85 pounds

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