How Not to Lead - by Chase Cunningham (Hardcover)

Book Synopsis

Step Aside, Mediocre Leaders: Learn What NOT To Do!

Ditch the fluff and sugarcoating and learn how to lead the way your people deserve. In How NOT To Lead, Dr. Chase Cunningham, a seasoned cybersecurity heavyweight and Retired Navy Chief, doesn't give you a textbook guide on leadership -- he delivers a no-holds-barred, gloves-off masterclass on the lethal mistakes that'll tank your leadership game and ultimately sink your reputation and even your company's future.

Want the brutal truth? This book slaps you with some cold, hard realities:

• What happens when you fall off your ego and hit your IQ on the way down as a leader, and why you need to do that.
• The absolute idiocy of "Mushroom Farming" keeping your team in the dark, feeding them crap, and expecting gourmet results.
• A nowhere-to-hide deep dive into "Dumpster Chickens" leadership: using destructive tactics that rip apart team spirit and obliterate business success.
• The triple threat: the three non-negotiable currencies every leader MUST have. Miss one, and you're doomed.
• Eye-opening case studies -- ripped from headlines and history books -- that throw a spotlight on the real-world disasters of crappy leadership.

Aimed squarely at managers, executives, and anyone brave enough to lead, How NOT To Lead is your audacious guide through the minefield of leadership pitfalls. If you've got the intestinal fortitude to read this book, then drop what you are doing and hitch up your britches for some tough love.

Don't let mediocrity be your legacy, do better. Your employees deserve it and so do you!

From the Back Cover

Discover the behaviors and habits you need to avoid to become the best leader you can be

How NOT to Lead: Lessons Every Manager Can Learn from Dumpster Chickens, Mushroom Farmers, and Other Office Offenders is a timely and lively discussion of the mistakes and missteps that many leaders make as they do their best to guide their teams to success and achievement. Cybersecurity veteran and author Dr. Chase Cunningham walks you through a variety of failed-leader archetypes--including the Dumpster Chicken, the Mushroom Farmer, the Unicorn Chaser, and the Cat Herder--as well as timeless lessons and in-depth case studies that highlight the real-world application of the concepts discussed in the book.

You'll learn to improve your planning, strategy, and execution by dodging the pitfalls that have tripped up so many leaders before you. You'll get actionable habits and behaviors and specific solutions to common, hard-to-solve problems faced by leaders in every industry and every country.

An ideal resource with lessons you can implement immediately to develop your leadership skills faster and smarter, How NOT to Lead will earn a place on the desks of managers, executives, directors, and other business leaders, as well as entrepreneurs, founders, team leaders, human resources executives, and anyone else with an interest in fulfilling their leadership potential.

About the Author

CHASE CUNNINGHAM, known in the cybersecurity industry as "DrZeroTrust," has extensive expertise in every aspect of enterprise security. He is a former Vice President and Principal Analyst at Forrester, where he tracked and covered all aspects of enterprise security, including Zero Trust trends, technologies, and frameworks.