How to Build an Online Business - by Bernadette Schwerdt (Paperback)

About the Book

Using a simple five-step approach, bestselling author and digital marketing specialist Schwerdt uncovers the inside tips and tricks that Australia's most successful online entrepreneurs use to build their multimillion dollar businesses.

Book Synopsis

The ultimate guide to launching and growing an online business

You've got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia's most successful online entrepreneurs use to build their multi-million dollar businesses.

For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you'll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.

Featuring dozens of case studies of how Australia's most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses - what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You'll learn how to:

• Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business
• Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists
• Create a minimum viable product (MVP) that attracts attention and generates instant income
• Source web developers, designers and other important suppliers for a fraction of the usual cost
• Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners
• Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference
• Work from home and set up your online business in just a few hours a week

Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

From the Back Cover

You've got a crazy idea, a fledgling business or a special skill. You want to take it online, and you want it to be a money-making success. But what do you do next?

In How to Build an Online Business, best-selling author and digital marketing specialist Bernadette Schwerdt reveals the inside tips and tricks used by Australia's top online entrepreneurs to create their multi-million dollar businesses. This is your ultimate playbook for joining the tech-led revolution.

In five easy-to-follow steps you'll learn how to:

• develop the entrepreneurial mindset needed to turn your passion, hobby or side hustle into an online business
• create a minimum viable product (MVP) that attracts attention and generates instant income
• source web developers, designers and other key suppliers for a fraction of the usual cost
• use content, social influencers and SEO to drive traffic and generate sales
• write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners.

Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

About the Author

BERNADETTE SCHWERDT is the author of the best-selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au