How to Do More with Less - by Sharon Gai (Hardcover)

Book Synopsis

A practical strategy guide to marketing in a marketplace transformed by AI

In How to Do More with Less: Future-Proofing Yourself in an AI-driven Economy, AI and e-commerce expert Sharon Gai delivers a tell-all guide for marketers doing their best to navigate a marketplace that's been transformed by artificial intelligence and new ways of doing business. Gai explains her Culture Fluid mindset, a resilience-based way of understanding user, customer, and sales growth, and shows you how to incorporate AI into your company.

The book walks you through how artificial intelligence is used in marketing and the major technological changes that have paved the way for new applications and new capabilities: natural language processing (NLP), machine learning (ML), computer vision, and generative AI. It also offers deep dives into:

• How AI influences audience acquisition and the marketing equation that explains how to measure the efficacy of your strategies
• Specific tactics for using AI to maximize your average order value and increase conversion rates
• Comprehensive frameworks - supported by real-world case studies - to transform your marketing techniques by incorporating new AI-powered tools into your processes

Perfect for marketing, sales, and growth professionals in companies of any size and in a wide variety of industries, How to Do More with Less offers an up-to-date and essential resource on AI-enabled marketing that blends theory and proven, real-world implementation strategies.