Iconic Fashion - by Federico Rocca (Hardcover)

About the Book

This extraordinary book, a visual and intellectual feast of historical illustrations, cult advertising, and beautiful still-life shots, narrates the history of 20 iconic fashion items, ranging from Levi's jeans to Hermès scarves and Tiffany pearls. This reissue of A Matter of Fashion recounts the history and anecdotes and tells of the famous people and intrinsic values relating to these must-have fashion items.

Book Synopsis

Historical sketches, cult advertisements and beautiful pictures. The story of 20 iconic fashion items that changed fashion forever.

Sometimes a single garment can change the course of fashion forever. Think Burberry's trench coat or Givenchy's little black dress: milestones that transformed everything. This extraordinary book is a visual and intellectual feast of historical sketches, cult advertisements, and stunning shots that tell the story of 20 iconic fashion pieces, from Levi's jeans to Hermès scarves and Tiffany pearls.

About the Author

Federico Rocca was born in Sondrio in 1975. He earned a degree in History of Italian Cinema at the DAMS (Dept. of Visual Art, Cinema, Music and Theater) of the University of Bologna with a thesis on Peter Del Monte, which was commended at the Sacchi Prize competition. He then worked in the cinema department of the Telepiù and Sky television companies, later concentrating on fashion. As an editor and author he has produced Embroidery - Italian Fashion (2006), Silvana Mangano (2008), Contemporary Indian Fashion (2009) and Hermès, l'avventura del lusso (2011). A professional journalist, he is presently fashion editor of www.style.it, a Condé Nast fashion portal.

Alberta Ferretti is a fashion designer and owner of the eponymous boutique. In the 1980s became a big name in the fashion system to the point of listing on the stock exchange under the name Aeffe Group.